Vincent Stanley is an author and chief story-teller with Patagonia. In this conversation, you will hear Vincent talk about Patagonia's journey from sustainability to responsibility, the mistakes they've made along the way and how they've won the hearts and minds of employees.

Connect with Vincent Stanley

Vincent Stanley's Website

You'll Learn:

• [02:18] - Vincent shares why he believes organizations shouldn't focus on sustainability.
• [04:23] - Vincent talks about Patagonia's journey towards responsibility.
• [07:17] - Vincent explains how Patagonia have used story-telling and experiences to convince their employees to embrace this change.
• [13:15] - Vincent shares how Patagonia's willingness to stumble on it's responsibility journey has helped the company plan more proactively.
• [14:30] - The lightning round with Vincent Stanley.

Your Resources:

• The Responsible Company: What We've Learned From Patagonia's First 40 Years - Vincent Stanley and Yvon Chouinard
• Let My People Go Surfing: The Education of a Reluctant Businessman - Yvon Chouinard
• Theory U: Leading from the Future as It Emerges - C. Otto Scharmer
• How to Thrive in the Next Economy: Designing Tomorrow's World Today - John Thackara
• Thinking in Systems: A Primer - Donnella H. Meadows and Diana Wright
• Positive Business Conference

Thanks for listening!

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Special thanks to Vincent for joining me this week. Until next time, take care!