What is The Five? ⤵️
A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.

00:00 Intro & Podcast Banter  
01:15 Hitting 1000+ Subs & Starting a Public Agency  
02:43 Domain Name Debates: QualifiedLeads.com  
04:05 Early Agency Naming Fails & Branding Lessons  
05:16 Maker School Discount Deal Strategy  
07:04 Vendor Negotiation Tactics & Affiliate Growth  
08:18 Why Beginners Are Undervalued as Leads  
09:10 Community Discounts & ROI-Driven Offers  
10:15 The Power of Stacking Platform Credits  
11:11 Updating Sales Pages with Real Value  
12:14 Alpha Female, Courses & Tangents  
13:43 Steve Jobs, Signal vs Noise, & Rule of 5  
15:13 Daily Focus: Execution Over Planning  
16:49 Company-Level Task Structuring & Automation  
18:18 Owning 20+ LLCs & Tax Structuring  
19:21 Cash Flow Businesses vs Startups  
20:08 Buying Property Through LLCs  
21:13 Project Management Overhaul  
22:07 YouTube Comments & Creator Reputation  
23:25 The “AI Agency” Model Is Not Dead  
24:50 Repackaging = New Business Model Illusion  
26:09 Marketing is Just Rebranded Repetition  
27:10 Martial Arts & Seasonal Promotions Analogy  
28:08 Commoditization is Not Your Problem  
29:03 The Challenges of Serving Beginners  
30:12 Pricing Strategy & Distribution Leverage  
31:08 Podcast Format Debate & Recap  
32:07 Fitness & Business Focus Connection  
33:34 Hormonal Health & Muay Thai Discipline  
34:18 Hot Yoga Fails & Group Awkwardness  
35:21 The Hidden Benefits of Richer Circles  
36:58 Friendship, Money Gaps, and Social Strategy  
38:27 Planning for Private School & Generational Wealth  
40:02 Private vs Public vs Catholic Schools  
41:14 Religion Class & The Catholic School Experience  
42:14 Final Thoughts & Outro