The Five Podcast

​ @nicksaraev  and  @mattlarsen1000x  talk about some fun stuff.

What is The Five? ⤵️
A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.

00:00 Intro & Podcast Banter  
01:15 Hitting 1000+ Subs & Starting a Public Agency  
02:43 Domain Name Debates: QualifiedLeads.com  
04:05 Early Agency Naming Fails & Branding Lessons  
05:16 Maker School Discount Deal Strategy  
07:04 Vendor Negotiation Tactics & Affiliate Growth  
08:18 Why Beginners Are Undervalued as Leads  
09:10 Community Discounts & ROI-Driven Offers  
10:15 The Power of Stacking Platform Credits  
11:11 Updating Sales Pages with Real Value  
12:14 Alpha Female, Courses & Tangents  
13:43 Steve Jobs, Signal vs Noise, & Rule of 5  
15:13 Daily Focus: Execution Over Planning  
16:49 Company-Level Task Structuring & Automation  
18:18 Owning 20+ LLCs & Tax Structuring  
19:21 Cash Flow Businesses vs Startups  
20:08 Buying Property Through LLCs  
21:13 Project Management Overhaul  
22:07 YouTube Comments & Creator Reputation  
23:25 The “AI Agency” Model Is Not Dead  
24:50 Repackaging = New Business Model Illusion  
26:09 Marketing is Just Rebranded Repetition  
27:10 Martial Arts & Seasonal Promotions Analogy  
28:08 Commoditization is Not Your Problem  
29:03 The Challenges of Serving Beginners  
30:12 Pricing Strategy & Distribution Leverage  
31:08 Podcast Format Debate & Recap  
32:07 Fitness & Business Focus Connection  
33:34 Hormonal Health & Muay Thai Discipline  
34:18 Hot Yoga Fails & Group Awkwardness  
35:21 The Hidden Benefits of Richer Circles  
36:58 Friendship, Money Gaps, and Social Strategy  
38:27 Planning for Private School & Generational Wealth  
40:02 Private vs Public vs Catholic Schools  
41:14 Religion Class & The Catholic School Experience  
42:14 Final Thoughts & Outro

What is The Five? ⤵️
A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.

00:00 Intro 
01:16 Daily Channel Repurposing Strategy  
02:30 The Triple Win of Daily Q&A Content  
03:24 Why “Q&A” Titles Kill Your Videos  
05:08 Turning Objections into Clicks & Growth  
06:24 Episodic Content vs. One-Off Hooks  
08:35 The 2-Minute Framework for Repurposing  
10:06 The Balance Between Value & Perceived Value  
12:33 Why YouTube Isn’t Fun Anymore (And How to Fix It)  
13:22 Audio-Only Channel for High-ROI Lessons  
15:29 Why Mass-Market Funnels Attract Bad Clients  
17:46 Revenue Segmentation: Where the Real Money Comes From  
19:27 Facebook Ads, Profit Margins & Platform Quality  
21:23 Building Brands That Are Actually Sellable  
22:23 Why “Being Rich” Is the Only Goal  
23:31 The Ceiling of More Effort & Smart Time Use  
24:37 Automation, Hiring & Productivity Ceilings  
25:24 Why I’m Pulling Back My Online Presence  
27:00 Trying to Erase Your Internet Past  
28:32 The Legal Risk of Giving Public Advice  
30:09 Cancel Culture & Content Risk Management  
31:38 Brett from DesignJoy & the Toxic Takedown Trend  
34:02 Going Viral = Becoming a Target  
35:23 Managing Criticism & Staying Authentic  
36:42 Top of Funnel Intent: Why It Matters  
37:41 Content Length vs. Audience Level  
39:05 High-Level Clients Want Speed, Not Volume  
40:45 Value Per Second: The New Creator Metric  
42:00 Watch Time Myths & Longform Stats  
44:25 Country-Specific Metrics & YouTube Analytics  
45:07 Commoditization & Standing Out with Proof  
46:29 The Power of Live Lead Gen & Sales Content  
47:51 Why Most YouTube Advice is Too Generic  
49:38 Would YOU Watch Your Own Video?  
50:39 Designing the Perfect Creator Lifestyle  
51:34 Wrap-Up & Next Episode Tease

What is The Five? ⤵️
A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.

00:00 Intro & Current Growth Plateau  
02:25 Are School.ai Communities Dying?  
04:55 The Truth About AI-Generated Ad Content  
07:25 My 200 Ads/Day Automation Workflow (Explained)  
10:25 Why Gender Targeting Is Destroying My Ad Performance  
13:25 Facebook Ads Are Costing Me $1.5M/mo  
15:25 From $50/Day Labor to Scaling Automated Ads  
17:25 The Compound ROI of Better Internet & Gear  
20:25 The 4 Phases of Scaling With Ads  
25:25 Most People Quit Before Phase 2  
28:25 Why Your Website Isn’t Converting (And Doesn’t Matter)  
30:25 The Real Reason You’re Not Getting Clients  
32:25 You’re Not Doing Enough (Massive Action Framework)  
35:25 The 1% Rule Just Be Better Than Random  
38:25 How I Got Proof When I Had None  
41:25 New Niche? Here’s My “100 Failures” Mental Model  
44:25 You’re Probably Going to Suck (At First)  
46:25 Success Isn’t 100% It’s 51% and Repeating  
49:25 Real-World Example The Math of Infinite Winning  
51:25 Viewer Q&A + Final Rants & Stories

What is The Five? ⤵️A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.

@nicksaraev‬ and ‪@mattlarsen1000x‬ talk about some fun stuff.What is The Five? ⤵️A simple, actionable podcast where you'll learn the exact strategies Nick and Matt are implementing—today—to grow their agencies & info product businesses.What to watch next 🍿1. How to hit $25,000/m selling AI & automation:    • How I Hit $25,000/mo Selling Automati...  2. Roadmap to scaling a $900,000/m CRO agency:    • How I Grew My Marketing Agency From 0...   Chapters00:00:00 Welcome to the Five00:00:11 Introduction and Personal Updates00:05:30 Discussing Monthly Recurring Revenue 00:10:00 The Value of Transparency in Business00:15:20 Transitioning from Agency Work to Lead Generation00:20:15 Importance of Picking the Right Niche00:25:00 Exploring Performance-Only Models00:30:00 Identifying and Sussing Out Wealthy Contacts00:34:30 Implementing Automated Sales and Marketing Systems00:40:00 Crafting Better Voicemail Scripts for Higher Engagement00:45:00 The Power of Problem Solving in Business00:50:30 Strategies for Maximizing Content Creation00:56:00 Final Thoughts on Personal and Team Development

Episode 4 of The Five Podcast:

Nick Saraev ( @nicksaraev ) and Matt Larsen (@mattlarsen1000x ) talk about the power of selling stuff that people are legally mandated to buy.

What to watch next 🍿

1. How to hit $25,000/m selling AI & automation: ⁠   • How I Hit $25,000/mo Selling Automati...  ⁠

2. Roadmap to scaling a $900,000/m CRO agency: ⁠   • How I Grew My Marketing Agency From 0...  ⁠

Chapters:

⁠00:00:08⁠ The Five: Business Strategies Today

⁠00:01:20⁠ Selling Legally Mandated Products ⁠00:05:01⁠ The Power of Affiliate Marketing

⁠00:06:38⁠ Generating Leads for Yourself

⁠00:08:46⁠ The Evolution of Lead Generation

⁠00:10:07⁠ Networking and Business Relationships

⁠00:14:22⁠ The Importance of Content Length

⁠00:18:14⁠ Experimentation in Content Formats

⁠00:25:18⁠ Finding Your Content Strategy

⁠00:27:31⁠ Gentle On-Ramps to Productivity

⁠00:47:10⁠ Tackling Daily Tasks Effectively

⁠00:53:16⁠ Understanding Whining and Productivity

⁠00:59:05⁠ The Psychology of Motivation

Episode 3 of The Five Podcast:

Nick Saraev ( @nicksaraev ) and Matt Larsen (@mattlarsen1000x ) talk about testing Alex Hormozi's follow up sequence.

What to watch next 🍿

1. How to hit $25,000/m selling AI & automation:    • How I Hit $25,000/mo Selling Automati...  

2. Roadmap to scaling a $900,000/m CRO agency:    • How I Grew My Marketing Agency From 0...  

*Chapters:*

00:00:00 Introduction to The Five

00:00:05 The Conversation Begins: Updates from Matt and Co-Host

00:01:18 Introducing the Three, Seven, and Thirty Follow-Up Method

00:03:14 Understanding Follow-Up Dynamics in Sales

00:05:42 Real-Life Findings: Most Businesses Fall Short

00:08:00 Crafting an Effective Follow-Up Sequence

00:12:25 The Breakdown: Week One Follow-Up Strategies

00:15:50 Integrating Objection Handling into Follow-Up

00:18:07 Case Study: Success From Enhanced Follow-Up

00:21:43 Transforming Client Engagement with Valuable Content

00:25:32 The Unseen Value of Consistent Communication 00:29:10 Exploring Automation in Follow-ups

00:32:55 The Importance of Having a Strong CRM System 00:36:19 Thoughts on Content Creation and Audience Building

00:40:45 The Link Between Education and Client Retention

00:45:30 Expanding on Follow-Up Strategies: Best Practices

00:48:50 The Power of AI in Streamlining Processes

00:52:22 Implementing Daily Learning Routines

00:56:49 Developing a Comprehen

Episode 2 of The Five Podcast:

Nick Saraev (‪@nicksaraev‬) and Matt Larsen (‪@mattlarsen1000x‬) talk about how to "create your own market" using activation points. What to watch next 🍿1. How to hit $25,000/m selling AI & automation:    • How I Hit $25,000/mo Selling Automati...  2. Roadmap to scaling a $900,000/m CRO agency:    • How I Grew My Marketing Agency From 0...   Chapters ⤵️00:00 Introduction00:30 The Importance of PM Systems02:02 Building Effective Project Management Tools05:16 Accountability in Project Management08:24 Leveraging Employee Skills for Efficiency11:26 Prioritization and Task Management14:15 Hiring and Managing Talent Effectively21:28 The Implications of IQ Testing in the Military21:28 Trial Projects as a Hiring Strategy23:11 Task Prioritization Techniques25:26 The Importance of Daily Financial Tracking28:39 Understanding Business Metrics32:22 The Difference Between Skills and Business Management34:24 Employee Standards and Accountability47:20 Employee Accountability and Team Culture49:25 The Importance of Self-Evaluation in Leadership52:34 Project Management and Prioritization Strategies54:31 Content Creation and the Rule of Three01:02:34 Competitor Tracking for Motivation and Growth01:17:09 Unexpected Encounters and Financial Prudence01:18:13 The Science of Direct Response Marketing01:19:07 Understanding Activation Points in Customer Journeys01:20:25 The Importance of Building Trust with Customers01:22:19 Navigating Market Challenges and Growth Strategies01:23:51 Creating Your Own Market Through Activation Points01:26:21 The Role of Data in Identifying Activation Points01:28:08 Leveraging Cold Traffic for Audience Building01:30:04 Innovative Strategies for Engagement and Conversion