Tired of impersonal, formal business interviews? Sweet Takes is the bi-weekly podcast that brings you honest, behind-the-scenes looks at the complex business landscape, one sweet run at a time.

In this episode, we join Jared Strain, co-founder of Super Top Secret. From skateboarding and snowboards to billion-dollar brands, this conversation traces a single idea: disruption requires courage. We talk about trust, fear, creativity, and why every great business story starts with someone willing to ignore the data and do something different.

This episode explores why rule-breakers outperform rule-followers, how fear keeps brands average, and why listening to your gut might be the most profitable move you can make. Thanks for listening!