<p>On this episode of CRO Insights, host Warren Zenna sits down with Grainne Maycock, CRO at Acolad Group. </p><p>They discuss how the CRO role is still misunderstood, the qualities that make a great Chief Revenue Officer, the best way to approach working with your Chief Marketing Officer, and more. </p>

On this episode of CRO Insights, host Warren Zenna sits down with Grainne Maycock, CRO at Acolad Group. They discuss how the CRO role is still misunderstood, the qualities that make a great Chief Revenue Officer, the best way to approach working with your Chief Marketing Officer, and more.

Why the CRO role remains misunderstood, with Grainne Maycock

CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.

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CRO Insights is the podcast that uncovers the key markers of successful revenue leadership. Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization. This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.

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Why the CRO role remains misunderstood, with Grainne Maycock

Why the CRO role remains misunderstood, with Grainne Maycock