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Why the Loudest Voice Stopped Winning - Bart McCollum (EP. 14)
Bart McCollum has spent his career as the operator founders call when a business is ready to grow up. He started as an attorney, moved to a bank bond desk, helped build a health savings account startup into a national brand over 14 years, and four years ago joined Lime Media Group, the largest mobile experiential marketing company in the country, to help founder Heath Hill scale it. Lime builds custom vehicles, LED trucks, and brand experiences for the Super Bowl, Coachella, and South by Southwest, work with seven-figure budgets and deadlines that never move. In this conversation with Christine Watts and Kris Snyder, Bart explains what he calls corporate puberty, the awkward stage between startup and enterprise, and why a company built entirely of problem solvers had to learn to become problem preventers. He talks about running EOS® when the loudest person in the room used to win every argument, using AI to pressure-test quarterly goals, and a concept he calls wildebeesting: the way anxiety propagates through an organization and quietly makes everyone worse at their jobs.
In this episode:
About Bart McCollum:
Bart McCollum is the President of Lime Media Group, the largest mobile experiential marketing company in the United States. He is co-author of You Before Me, a book on the behavioral science of leadership, and a Managing Partner at Adlerian Capital. Learn more at lime-media.com.
Mentioned in this episode:
The Anxious Organization: Why Smart Companies Do Dumb Things by Jeffrey Miller
You Before Me by Bart McCollum and Gerald Hannah
Oak Hills Retreat (oakhillsretreat.org)
Impact Moments is produced by ninety. Learn more at ninety.io.
🔗 Check out our episodes on Youtube: https://www.youtube.com/@90xEOS
🔗 Learn more about Ninety: https://www.ninety.io
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By Ninety StudiosBart McCollum has spent his career as the operator founders call when a business is ready to grow up. He started as an attorney, moved to a bank bond desk, helped build a health savings account startup into a national brand over 14 years, and four years ago joined Lime Media Group, the largest mobile experiential marketing company in the country, to help founder Heath Hill scale it. Lime builds custom vehicles, LED trucks, and brand experiences for the Super Bowl, Coachella, and South by Southwest, work with seven-figure budgets and deadlines that never move. In this conversation with Christine Watts and Kris Snyder, Bart explains what he calls corporate puberty, the awkward stage between startup and enterprise, and why a company built entirely of problem solvers had to learn to become problem preventers. He talks about running EOS® when the loudest person in the room used to win every argument, using AI to pressure-test quarterly goals, and a concept he calls wildebeesting: the way anxiety propagates through an organization and quietly makes everyone worse at their jobs.
In this episode:
About Bart McCollum:
Bart McCollum is the President of Lime Media Group, the largest mobile experiential marketing company in the United States. He is co-author of You Before Me, a book on the behavioral science of leadership, and a Managing Partner at Adlerian Capital. Learn more at lime-media.com.
Mentioned in this episode:
The Anxious Organization: Why Smart Companies Do Dumb Things by Jeffrey Miller
You Before Me by Bart McCollum and Gerald Hannah
Oak Hills Retreat (oakhillsretreat.org)
Impact Moments is produced by ninety. Learn more at ninety.io.
🔗 Check out our episodes on Youtube: https://www.youtube.com/@90xEOS
🔗 Learn more about Ninety: https://www.ninety.io