Mike Minard bootstrapped Delta Media Group into a SaaS company serving 40,000 active users in residential real estate. After two decades of building it, he stepped away. Not because the business was struggling, but because he was burnt out. What followed was a two-year stretch where the company more than doubled in revenue, but lost its way on product, support, and culture. When Mike sat in a quarterly meeting and heard excuses instead of answers, he knew he had to come back in and blow it up. In this conversation with Christine Watts and Kris Snyder, Mike talks about what it looked like to fire an entire support department for core value violations, halt sales to fix internal operations, and rebuild the company he had spent 20 years creating. He also shares why he believes AI adoption has to come from the top, and why the developers on X are more useful than the company press releases.
Key topics:
- Stepping away from a bootstrapped SaaS company after 20 years, and the cost of not watching the metrics
- Firing an entire department for core value violations, and what the leadership team did next
- The difference between chasing revenue and protecting product in a SaaS business
- Why AI adoption has to be led from the top, and how one developer realized he didn't actually know AI
- Daily standups over weekly meetings when the business moves fast enough that 24 hours feels like a week
About Mike Minard:
Mike is the CEO and founder of Delta Media Group, a SaaS platform serving 40,000 active users in residential real estate with CRM, digital marketing, and website solutions.
Connect with Mike: X/Twitter
Mentioned in this episode:
- Vistage
- EOS / Entrepreneurial Operating System
- The Federalist Papers
- People Architects and "The Gift of Being Fired" by Meg (upcoming book)
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