My Weekly Marketing

Why the Marketing Funnel Never Worked for Me (And What I Built Instead)


Listen Later

In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing.

I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low-risk next steps, and strengthen delivery so your marketing keeps working even when you step back. If your results feel fragile or dependent on nonstop pushing, this conversation will help you build a system that holds.

Overwhelmed Entrepreneurs Marketing Strategy Playbook

Send a text

Support the show

  • Show Notes
  • Apply to be featured on My Weekly Marketing!
  • Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.
...more
View all episodesView all episodes
Download on the App Store

My Weekly MarketingBy Janice Hostager