Outsource to Profits Podcast

Why the old systems you built are now breaking your culture


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Episode 125

Most leaders inherit a culture they did not design. Buddy Thornton explains how to understand the people, uncover real pain points, and guide a team toward better habits. This episode shows how to reshape culture intentionally rather than by force.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Buddy Thornton is the founder of Fighters For Hope and a behavioral specialist focused on conflict resolution, culture development, and pro-social leadership. Through Path to Knowing Academy and VCT Mediations, he helps organizations understand their people, address hidden pain points, and create healthier environments where teams can grow with clarity. Buddy’s work blends deep human insight with practical frameworks to build a stronger culture and improve decision-making.

LinkedIn: https://www.linkedin.com/in/buddycthornton/

Episode Summary:

In this episode, Jamie and Dr. Buddy Thornton discuss how culture is created within a company and who truly shapes it. They explore what happens when a CEO steps into an existing organization, why leaders should understand the culture before trying to change it, and how much influence a new leader actually has.

Buddy shares his own experience stepping into a logistics company and explains why listening, identifying pain points, and removing friction matter more than forcing new rules. They also challenge the idea that culture must come from the bottom up and show how leaders can redesign it through clear expectations, honest conversations, and real buy-in.

This episode gives founders and operators a practical look at how to build a healthier culture, whether they are starting from scratch or joining an existing team.

What You'll Walk Away With:

  • Clarity on how culture actually forms
  • Tools to shift culture intentionally
  • Ways to earn real team buy-in
  • How to remove hidden pain points
  • A framework for co-creating a strong culture
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    #Leadership #CultureBuilding #FounderMindset #OrganizationalHealth #HumanCapital #TeamDynamics #CultureChange #CEOLeadership #ScalingCompanies #BusinessGrowth #BehavioralLeadership #ConflictResolution #WorkplaceCulture #ChangeManagement #ProSocialLeadership

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    Outsource to Profits PodcastBy Jamie Shanks