Is the print book as a technology underrated? In this month's episode, Joanne McNeish, a professor who studies the resilience of incumbent technologies, discusses why readers prefer print books, the challenges ebooks will have to overcome to be more competitive, and why we shouldn't expect physical books to ever be replaced entirely. Stay tuned for Part 2 in December 2016.

(Find the transcript here: https://www.booknetcanada.ca/blog/2016/11/25/podcast-why-the-print-book-wont-die-part-one).