What if the silver bullet you're chasing in asset management has been right under your nose all along? In this episode of Assets UNSCRIPTED, host Berend Booms sits down with Johan Jansen van Rensburg, Reliability Manager at SAPPI, to explore why data integrity and discipline matter far more than the next technology trend, how to audit your fundamentals before investing in AI, and the critical mindset shifts needed to build lasting value in maintenance and reliability. Drawing on nearly four decades of experience, from the CMMS revolution of the '90s to today's AI wave, Johan challenges the industry's obsession with quick fixes and reveals what actually separates organizations that thrive from those that stall.