In this episode Phill talks to Finn, the founder of Both &, and discusses the journey of creating a fashion brand specifically designed for trans and non-binary individuals. The discussion covers various themes including the importance of community engagement, the challenges of designing an entirely new approach to clothing ecommerce, becoming a figurehead in the community, and the future of the brand. Finn shares insights on navigating visibility in the fashion industry, the iterative design process, and the importance of building a diverse network. The conversation concludes with his personal reflections for aspiring founders.

Takeaways

• How Finn approached redesigning some of the most common design patterns in clothing ecommerce.
• Design Sprints and extensive design research informed several unique features required to make the web UX work.
• Community engagement has been crucial in shaping the brand's direction and offerings.
• Finn founded Both And to address a personal need for better fitting clothing, which helped him keep going throught the tough times.
• Open-sourcing the brand's tech packs to encourage industry collaboration should make the research project have even more impact beyond Both And.
• It's not always easy to put yourself out there as a community figurehead but it may be the right thing for your brand.

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