Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.

In this episode, we’ve conversed about:

• How Kathleen discovered the gap in the market that led to creating Glow Social AI software
• Why she chose to invest in professional branding despite being pre-revenue
• The psychological shift that happened when she made the financial commitment to her brand design
• The evolution of her target audience from social media managers to local business owners
• Practical advice for founders on when and how to invest in branding at different stages
• Why making something simple actually requires more complex work behind the scenes
• Her ambitious goal to help one million small businesses automate their social media

You can find out more about Kathleen (she/her) here: Glow Social

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