The alcohol brand Soso Sake has blown up on TikTok (@sososakesoda). Its strategy? They film supermarket tastings, and post videos of people's worst reactions. This wasn't the brand's first idea, and it came with a lot of risk — but here, their CMO Mike Brown explains how it became such a hit.

The alcohol brand Soso Sake has blown up on TikTok (@sososakesoda). Its strategy? They film supermarket tastings, and post videos of people's worst reactions. This wasn't the brand's first idea, and it came with a lot of risk — but here, their CMO Mike Brown explains how it became such a hit.

The alcohol brand Soso Sake has blown up on TikTok (@sososakesoda). Its strategy? They film supermarket tastings, and post videos of people's worst reactions. This wasn't the brand's first idea, and it came with a lot of risk —&nbsp;but here, their CMO Mike Brown explains how it became such a hit.

Why This Brand Shares Its Customers' Worst Insults

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Why This Brand Shares Its Customers' Worst Insults

Why This Brand Shares Its Customers' Worst Insults

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