Not-So-Common Common Sense

Why This Founder Thinks India’s Next Big Tech Play Isn’t AI, It’s Logistics


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What if India’s most traditional industry became its next big tech story? In this episode, we sit down with Kamal, co-founder of Edgistify, the startup transforming how brands find, manage, and scale warehouses across India.

Kamal reveals how Edgistify digitized over 60,000+ warehouses in 150+ cities, turning an old-school, people-driven market into a transparent, data-powered logistics network. From enabling D2C brands to handle e-commerce orders faster to ensuring compliance across the pharma and FMCG sectors, Edgistify is redefining the backbone of Indian commerce.

In this episode, you’ll discover:

  • Why has warehousing remained the invisible bottleneck of Indian logistics

  • How Edgistify built an “Airbnb for warehouses” without losing local trust

  • What startups can learn about process, compliance, and operational scale

  • Why logistics—not AI—might be India’s next trillion-dollar tech opportunity

If you’ve ever ordered online, this conversation reveals the hidden system that makes it all possible.

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Not-So-Common Common SenseBy Exitfund