On today’s episode we’re thrilled to welcome Edmund Lam, Global Brand and Creative Director at Cozey.

Edmund's journey from graphic designer to Global Brand and Creative Director is nothing short of inspiring. With a background that spans across music, fashion, and now furniture, he brings a unique perspective on how brands can and should evolve beyond traditional brand guidelines.

Edmund shares his insights on why brand books might be a thing of the past and how embracing principle-driven branding can lead to more authentic and relatable connections with consumers.

Edmund's approach to creativity is all about experimentation and pushing boundaries, making this conversation a must-listen for anyone looking to innovate in their work.