Breaking and Entering Advertising Podcast

Unlock the full episode: https://breakingandenteringadv.substack.com/

Unlock the ultimate guide to choosing your first creative agency! Subscribers get exclusive insights on spotting red flags, researching top agencies, and connecting with industry leaders. See what's inside!

We Finally Got Him! Breaking In with Rob Reilly

This episode is five years in the making—Rob Reilly, Global Chief Creative Officer at WPP, joins the pod! From breaking into his first job (with a bit of help from his mom's bowling league) to re-breaking into the industry at 34, Rob's journey is packed with lessons on persistence, creativity, and risk-taking. Plus, chaos ensues as B&E co-founder Jack hilariously "applies" for Team Starbucks mid-interview. Don’t miss this candid, inspiring, and laugh-filled conversation with one of the ad world’s biggest leaders!

Follow Rob on LinkedIn:

https://www.linkedin.com/in/rob-reilly-796717/

Check out all our resources:

https://www.breaking-entering.com/

Unlock the full episode: https://breakingandenteringadv.substack.com/

This episode dives into a career game-changer: passion projects. Geno uncovers why they matter, how to start, and what they reveal about you—but the insights are locked away for The Vault subscribers only.

What you’ll discover:

🛑 But there’s a catch.
You’ll need to unlock The Vault to get Geno’s no-nonsense advice on this transformative career strategy.

🔑 Don’t miss out—subscribe now to uncover the secrets that will elevate your career.

🎙️ Breaking and Entering Advertising: Inside the Mind of Sam Shepherd, Chief Creative Officer at Uncommon New York

In this episode, host Geno Schellenberger interviews Sam Shepherd, Chief Creative Officer at Uncommon New York, to discuss the agency's culture, creative approach, and work with iconic brands. Sam shares lessons from his career, including the importance of risk-taking, brand activations, and staying adaptable in a changing industry. Geno reflects on his own experiences at top agencies and offers insights on mentorship, hustle, and finding passion in creative work.

Connect w/ Sam: https://www.linkedin.com/in/samkshepherd/

In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community.

Tom and Holly share their journeys from industry pros to educators, reflecting on the transformative Brandcenter experience, the power of networking, and the vibrant creative energy in Richmond. They highlight the value of mentorship, the ideal Brandcenter candidates, and the rewarding nature of teaching in advertising.

Fall applications are open!

Check out Brandcenter here: https://brandcenter.vcu.edu/

In this episode of the Breaking & Entering Advertising Podcast, Geno sits down with Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, live from the heart of the New York Comedy Festival. Elizabeth shares exclusive insights into the agency’s collaboration with the festival and why they’re working to bring humor back to the forefront of advertising. From the iconic Geico and Oreo campaigns to new research on comedy’s decline in ads, Elizabeth reveals the industry’s hesitation to embrace humor, the barriers marketers face, and why comedy might be the most powerful tool for connecting with audiences today. Tune in for a fascinating conversation on balancing purpose and playfulness, breaking down creative roadblocks, and what the future holds for funny ads.

Connect with us: https://www.breaking-entering.com/

Geno sits down with Andy Nathan, founder and CEO of Fortnight Collective, an innovative agency based in Boulder, Colorado, known for accelerating brand growth with their unique two-week “brand hack” process. Andy shares his journey from media at Y&R to leading teams at Ogilvy and Crispin Porter + Bogusky, all the way to founding Fortnight Collective. They dive into Andy’s philosophy of “better hustle” and why moving faster matters in today’s competitive landscape. From his work with iconic brands like Steamboat and Bragg’s Apple Cider Vinegar to his advice for those looking to break into or thrive in advertising, this conversation is packed with insights for aspiring and seasoned advertisers alike.

Connect with Andy: https://www.linkedin.com/in/andy-nathan-7700553/

Learn more about Fortnight Collective: https://fortnightcollective.com/

Unlock the Vault: https://breakingandenteringadv.substack.com/

You’ve discovered The Vault, and that tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside.

What's On The Other Side?

✨ Exclusive Vault Posts – Deep-dive articles packed with insider knowledge you won’t find anywhere else.
🎙 Insider Insight Episodes – Special podcast episodes with top voices in the industry, created just for The Vault crew.
💬 Direct Line to the B&E Team – Join our subscriber-only chat to connect directly with Geno and the team for personalized insights.

In this episode, Geno Schellenberger interviews Chris Noble, founder of Consiglieri, who shares his extensive experience in the advertising industry. The conversation explores the challenges faced by CMOs, the importance of operations in creative work, and how Consiglieri supports brands in modernizing their marketing strategies. Chris discusses the transition from agency to client-side work, the significance of building a strong team, and the future vision for Consiglieri in the evolving marketing landscape.

Connect with Chris on LinkedIn:

https://www.linkedin.com/in/chris-noble-6352713/

Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox, Body Armor, and First Citizens Bank, and Erin offers advice for young pros on breaking into advertising and building a career with purpose. Whether you’re agency-side, brand-side, or just starting out, this conversation is packed with insights on succeeding in today’s ad landscape