In this episode of the pod, we sit down with Kat Geborys, Global Head of Digital Marketing at Jägermeister, to unpack how an iconic brand stays culturally relevant in an always-on digital world. Kat shares how Jägermeister balances its legacy with experimentation, and building global campaigns that still feel local. We talk the role of nightlife and culture in shaping the brand - It’s a sharp look at how heritage brands can show up boldly, authentically, and unapologetically online.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

The game ends. The ad debate begins.

We recorded this the morning after the Super Bowl to capture the first real reactions while the industry was still processing what just happened on the biggest stage in advertising.

Jon Evans from System1 joins to break down the early performance data, including the highest-scoring spots, the emotional patterns behind the winners, and why familiar brand assets keep outperforming. Then Ad Age’s Tim Nudd and Brian Bonilla jump in with their creative and industry takes on the standout work, the polarizing campaigns, and the themes shaping this year’s conversation.

From AI’s massive presence to the brands that made people feel something, this episode is a fast post-game read on what worked, what didn’t, and what it all means for the year ahead.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

OpenAI and Anthropic clash over advertising as Frontier resolves the Pepsi Jet saga.

Claude makes its Super Bowl debut by arguing ads should not live inside AI, while T-Mobile leans into nostalgia with the Backstreet Boys.

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In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns.

Jonathan breaks down how Translation goes far beyond language, why relevance is earned not bought, and how brands consistently get it wrong when trying to reach multicultural audiences. From navigating cultural nuance to building work that actually resonates, this conversation digs into what modern marketing looks like when it’s done with intention, insight, and respect.

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠

📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠

💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠[email protected]⁠

Meta positions smart glasses as performance gear, Uber Eats turns its Super Bowl ad into a game, and OpenAI quietly tests advertising inside AI.

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Instacart drops its Super Bowl spot, Crocs unveils a new global platform, and Doner and Colle McVoy launch DonerColle Partners.

Kristen Cavallo has spent decades shaping some of the most influential agency brands in advertising, and now she is building something entirely new. In this episode, former CEO of The Martin Agency and MullenLowe Global joins Breaking and Entering to talk about leaving the ad industry, walking 400 miles on the Camino de Santiago, and becoming Executive Director of Virginia’s only design museum.

This episode is for anyone navigating change, questioning their career path, or looking for a more hopeful and grounded perspective on what comes next in creative industries.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

USPS opens a sweeping agency review as TikTok finalizes its U.S. ownership deal and Hellmann’s previews its Super Bowl campaign.

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Super Bowl advertisers, an agency shakeup, and new Olympic creative drive today’s headlines.

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