OpenAI and Anthropic clash over advertising as Frontier resolves the Pepsi Jet saga.

Claude makes its Super Bowl debut by arguing ads should not live inside AI, while T-Mobile leans into nostalgia with the Backstreet Boys.

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In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns.

Jonathan breaks down how Translation goes far beyond language, why relevance is earned not bought, and how brands consistently get it wrong when trying to reach multicultural audiences. From navigating cultural nuance to building work that actually resonates, this conversation digs into what modern marketing looks like when it’s done with intention, insight, and respect.

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Meta positions smart glasses as performance gear, Uber Eats turns its Super Bowl ad into a game, and OpenAI quietly tests advertising inside AI.

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Instacart drops its Super Bowl spot, Crocs unveils a new global platform, and Doner and Colle McVoy launch DonerColle Partners.

Kristen Cavallo has spent decades shaping some of the most influential agency brands in advertising, and now she is building something entirely new. In this episode, former CEO of The Martin Agency and MullenLowe Global joins Breaking and Entering to talk about leaving the ad industry, walking 400 miles on the Camino de Santiago, and becoming Executive Director of Virginia’s only design museum.

This episode is for anyone navigating change, questioning their career path, or looking for a more hopeful and grounded perspective on what comes next in creative industries.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

USPS opens a sweeping agency review as TikTok finalizes its U.S. ownership deal and Hellmann’s previews its Super Bowl campaign.

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Super Bowl advertisers, an agency shakeup, and new Olympic creative drive today’s headlines.

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In this combo episode, we sit down with Barry Dan and Danny Weisman, co-founders of Obsessed Media, to unpack what’s actually broken in modern media buying. From trivia-fueled debates on CPMs and upfronts to a deep dive on principal-based buying, transparency, and why so many brands are over-investing in the wrong channels, this conversation pulls back the curtain on how media really works today. Barry and Danny share why context matters more than hyper-targeting, how challenger brands can escape being “imprisoned by the algorithm,” and what it takes to build a modern media agency built around trust, attention, and impact.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

A major media deal update, a streaming-first Super Bowl buy, and agency moves shape today’s industry headlines.

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