In this episode of the pod, we sit down with Kat Geborys, Global Head of Digital Marketing at Jägermeister, to unpack how an iconic brand stays culturally relevant in an always-on digital world. Kat shares how Jägermeister balances its legacy with experimentation, and building global campaigns that still feel local. We talk the role of nightlife and culture in shaping the brand - It’s a sharp look at how heritage brands can show up boldly, authentically, and unapologetically online.

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