On this episode of The Breaking and Entering Podcast, Geno sits down with PJ Pereira. He's the founder of Silverside AI, the agency behind some of the most controversial ads to come out this past year - the Coca-Cola holiday spot, and the Svedka Super Bowl spot. The two spots have one thing in common - they're both fully generated by AI.

Pj has heard all the comments, and he joins us to give his point of view. Tune in for Breaking and Entering's most loaded interview yet.

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AGENCY BREAK IN: THE LARGEST AGENCY IN SAN DIEGO - THE SHIPYARDMore from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

In this episode, we sit down with Joaquín Mollá, co-founder and Chief Creative Officer of The Community. From Buenos Aires to building one of the most culturally influential agencies in the world, Joaquín shares how identity, instinct, and artistic obsession shaped his path.

Recognized as a Hispanic Heritage Month Icon by The Advertising Club of New York, Joaquín reflects on what it really means to create work that resonates across cultures without diluting its soul. We talk about the power of community in creativity, the difference between trend chasing and truth telling, and why some of the industry’s biggest awards from Cannes Lions to D&AD matter less than the human impact behind the work.

This is a conversation about legacy, leadership, and building ideas that move people, not just metrics.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Goodby Silverstein & Partners, one of the most iconic ad agencies of the century. We sit down with Chief Creative Officer, Margaret Johnson to talk the impact GSP has had on the industry. Every agency we visited this week was born out of GSP. At least one founder from Erich & Kallman, Barrett Hofherr, BSSP, and Venables Bell + Partners worked at Goodby at one point in their career. Chew on that!

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This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco.

Today, Venables Bell and Partners, whose guiding principle is "Do right by people."

We sit down with Founder and Chairman, Paul Venables, and Partner and Chief Creative Officer to talk forging successful young creatives, advancing advertising from San Fran, and more.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco.

Today, BSSP. A small shop tucked away in Sausalito, the idyllic outskirts of San Francisco.

We sit down with CEO Tracey Faux Pattani, Partner & Executive Strategy Director Jake Bayham, and Partner & Executive Creative Director Sinan Dagli, to talk bouncing back, winning business and a few teasers for our boat ride later on in the day.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco.

Today, Barrett Hofherr, the "Makers of Momentum."

We sit down with Partner and Chief Creative Officer, Jamie Barrett, Partner and Chief Strategy Officer, Matt Hofherr, and Partner and Executive Creative Director, Todd Eisner to talk San Francisco, Yellow Door, and a whole lot of advertising.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco.

First up, Erich & Kallman. This independent agency is led by Eric Kallman, an ex-TBWA/Wieden+Kennedy/Goodby Silverstein & Partners creative.

We sit down with Executive Creative Director, Rikesh Lal, to talk all things San Fran, advertising, and where the two intersect.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

In this episode of the pod, we sit down with Kat Geborys, Global Head of Digital Marketing at Jägermeister, to unpack how an iconic brand stays culturally relevant in an always-on digital world. Kat shares how Jägermeister balances its legacy with experimentation, and building global campaigns that still feel local. We talk the role of nightlife and culture in shaping the brand - It’s a sharp look at how heritage brands can show up boldly, authentically, and unapologetically online.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

The game ends. The ad debate begins.

We recorded this the morning after the Super Bowl to capture the first real reactions while the industry was still processing what just happened on the biggest stage in advertising.

Jon Evans from System1 joins to break down the early performance data, including the highest-scoring spots, the emotional patterns behind the winners, and why familiar brand assets keep outperforming. Then Ad Age’s Tim Nudd and Brian Bonilla jump in with their creative and industry takes on the standout work, the polarizing campaigns, and the themes shaping this year’s conversation.

From AI’s massive presence to the brands that made people feel something, this episode is a fast post-game read on what worked, what didn’t, and what it all means for the year ahead.

Find out how to win the big game here with System 1's webinar: https://system1group.com/super-bowl-lx?utm_source=Breaking-and-Entering&utm_medium=partnership&utm_campaign=Breaking-and-Entering

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠