Steve Scutellaro, CEO of StrawberryFrog, joins the Breaking and Entering Advertising Podcast to talk about the agency’s next chapter and the future of independent shops.

In this episode, Steve shares how the 26-year-old agency operates as a boutique, senior-led team working closely with brands. He discusses how agencies can stay relevant as AI and self-service media platforms reshape the industry, why smaller agencies can still compete with holding companies, and what he is focused on in his first months as CEO.

Steve also offers advice for the next generation entering advertising, including why writing remains the most important skill and why starting your career at a smaller agency can accelerate learning.

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