It is the most desired profession for young people today but only 4% of influencers earn more than $100k a year... that means a lot of frustrated wannabes in an era when it is becoming ever more difficult to gain a following. Creator burnout is real and platforms are proliferating. This week Eliza sits down with the founder of Barcroft Media, Sam Barcroft, to discuss the future of the creator economy; Is TikTok bad for creators? Why niche is the way forward, why the metaverse is meh... and why Sam is in favour of a state regulated internet. This is essential listening for creators, for parents with Gen Z kids and basically any one who is interested in the future of the internet. You can follow Sam here and follow his Creatorville blog here. 

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