Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

Why Time Is A Salesperson's Most Costly Asset - How Distraction Ruins A Company - Seek Out The No's


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1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see the world through the time lense, they prioritize what closes deals. They don't waste time on people who can't say yes. They get to No quickly. They ruthlessly eliminate busywork. Like Bill Walsh says - "The score will take care of itself" 

2. Why use destruction when distraction works better. "If I were Satan, I wouldn't destroy the church with big bombs. I would distract them with the two to three things they disagree on so they didn't pay attention to the hundreds they do agree on. Little bombs over and over. Then, they'll destroy themselves." Yikes. We've seen dynasty's crumble over the little bombs. Teams, countries and businesses. Covid is hurting us all so badly but we have to keep our attention on the little bombs. 

3. Find someone close to you who cares about you enough to tell you No. We're so blessed as entrepreneurs to have done this for so long. As such, we get contacted about ideas- many of which won't work. It's so hard to say no for two reasons: 1) it hurts feelings and 2) even if you're right, many will dislike you for it.

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Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastBy Tony Knopp

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