Why Traditional Business Advice Doesn't Work for Introverts

Introverts are more likely to focus on authenticity as a core business value. This means that trying to bend ourselves to the market instead of focusing on our true passions ends up making us feel incongruent, fake, and miserable. In this episode of The Introvert’s Edge, Brian Smith, the founder of UGG Boots, shares why he sees no other option than total authenticity, despite the business “risk” it may seem to entail.