Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

• The StoryBrand process and why most companies skip empathy
• How to create “laser-focused” messaging that connects
• Why no brand survives first contact with customers
• The Product Validation Funnel and finding traction quickly
• Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com