Attention is easy to buy. Trust is harder to earn, and even harder to keep.

On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise.

Gal brings over 30 years of experience advising companies in technology, defense, cybersecurity, and professional services on branding, reputation, and market positioning.

He shares how fake reviews, manipulated social proof, and digital saturation are reshaping how buyers evaluate credibility. The conversation dives into how brands build trust through transparency, consistency, and strong positioning, and how those signals hold up under scrutiny.

Seva brings a performance marketing and execution lens. After shifting his teams to AI-first operations, he focuses on speed, context, and decision-making across complex funnels. He explains how automation, AI agents, and marketing systems impact how brands engage audiences at scale, and where teams risk losing authenticity if execution outpaces strategy.

Together, the discussion explores:

1. Maintaining Brand Trust in a World of Fake Reviews

2. AI-Driven Marketing Automation

3. Maintaining Brand Resilience in the Age of AI

4. AI Agents for Performance Marketing

This episode looks at how trust, performance, and execution intersect, especially as marketing becomes faster, more automated, and more difficult for buyers to evaluate at face value.

For founders, CMOs, and marketing leaders, the conversation offers a grounded perspective on building credible brands, maintaining consistency across channels, and creating marketing systems that support long-term trust and growth.