The Gus Cooke Podcast

Why 'Trust the Process' Isn't Enough: How to identify the right behaviors, clarify your non-negotiables, and achieve lasting performance gains.


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You’ve heard it countless times: "Trust the process." But what if that’s not enough? In this episode, Gus Cooke challenges the conventional wisdom around relying solely on outcomes and numbers. Instead, you'll discover how to clearly identify and implement behaviors and routines—the "non-negotiables"—that genuinely drive progress and long-term success. Gus shares practical strategies for distinguishing between leading and lagging indicators, breaking down goals into actionable daily habits, and understanding how small, incremental improvements compound dramatically over time. If you’ve ever felt stuck, frustrated by inconsistent results, or unsure about what "trusting the process" actually means, this conversation will equip you with the clarity and actionable insights you need to achieve sustained progress in your training, mindset, and overall performance.

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The Gus Cooke PodcastBy Gus Cooke