Colour is extremely important to the way we view and interact with content online, and so much of it is so hardwired into our mind, that there's no way we can avoid it. Take the way we automatically react to certain colours, for example. The colour red is unique to humans when compared to most other species in the mammal kingdom as to start, most mammals can't see it. And when it comes to red, there are some very specific reasons why we can see it, when most can't. Although some of it comes down to spotting danger, for a lot of the time it's in relation to our interactions with other humans, that likely came from the fact that we lost most of our hair, when some of our other cousins in the primate kingdom didn't. And herein lies the main answer. In many situation, especially when we're angry or aroused, we get more blood flow to the surface layers of our skin, which shows especially in our faces. And before we had language, this was a very important cue for us to pick up on. And you can use this to your advantage. Because we're hardwired to notice red more, as a broad rule the colour red will allow your online ads or marketing materials to stand out and be noticed in crowded situations, especially when you're competing against so many other pieces of creative online. There are a few situations however, where red won't be ideal. And a lot of this comes down to brand colour. And not to leave you hanging, but I'll speak about this in another episode tomorrow. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.