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Why vaccine communications are more important than ever
The industry-wide debate about how pervasive and deep-seeded vaccine skepticism is in America got an unexpected jolt last week.
A poll conducted by Public First on behalf of Politico found that 46% of adults believe the facts on vaccines are still up for debate and it is damaging to enforce their uptake.
Yet not everyone has bought into Politico’s findings, with some expressing skepticism about the skepticism.
In a pointed op-ed published in STAT News a few days later, physician Dan Higgins argued that Politico’s poll was badly worded and made vaccine skepticism look more common than it is – which he said is dangerous.
More than six years after the start of the COVID-19 pandemic and the latest, most galvanizing iteration of the anti-vaccine movement, the importance of marketing and communications around vaccines cannot be understated.
For this week’s feature interview, pharma editor Lecia Bushak sits down with Tim Lee, chief commercial officer at Invivyd, to discuss the shift among vaccine manufacturers post-COVID, why clear, science-based messaging can change the narrative and what role monoclonal antibodies can play as an alternative to traditional vaccines.
After the feature interview, you’ll also get to hear from us following our win at the Neal Awards as well as a few conversations from our recent Transform conference.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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By The MM+M Podcast
4.2
1010 ratings
The industry-wide debate about how pervasive and deep-seeded vaccine skepticism is in America got an unexpected jolt last week.
A poll conducted by Public First on behalf of Politico found that 46% of adults believe the facts on vaccines are still up for debate and it is damaging to enforce their uptake.
Yet not everyone has bought into Politico’s findings, with some expressing skepticism about the skepticism.
In a pointed op-ed published in STAT News a few days later, physician Dan Higgins argued that Politico’s poll was badly worded and made vaccine skepticism look more common than it is – which he said is dangerous.
More than six years after the start of the COVID-19 pandemic and the latest, most galvanizing iteration of the anti-vaccine movement, the importance of marketing and communications around vaccines cannot be understated.
For this week’s feature interview, pharma editor Lecia Bushak sits down with Tim Lee, chief commercial officer at Invivyd, to discuss the shift among vaccine manufacturers post-COVID, why clear, science-based messaging can change the narrative and what role monoclonal antibodies can play as an alternative to traditional vaccines.
After the feature interview, you’ll also get to hear from us following our win at the Neal Awards as well as a few conversations from our recent Transform conference.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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