With so much video content online, how do you get viewers to watch your videos? Once you've won that battle, how do you keep them watching to the end?

If you've ever seen your watch-rates plummet and wondered why, or if your videos are struggling to get traffic, brushing up on your video consumer behavior knowledge could help you find some solutions to your video-viewer problems.

Understanding video-viewer behavior can help you create more attractive videos that keep people watching longer. We know this because we’ve been collecting data about why people stop and start watching YouTube videos for nearly a decade!

Listen to this episode to understand how viewers consume video, where they find value, and what makes them go elsewhere. 

Learning points from the episode include:

• How viewers find and choose videos
• Why viewers stop watching videos
• The factors that keep viewers watching
• The common elements that good instructional videos share

Important links and mentions:

• The TechSmith research report
• Let Me Google That For You (LMGTFY)

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.