everyone loves brunch

very time I meet someone new and we decide to make it official via swapping IG handles, mine gets a good reaction.  After typing in @neverskipbrunch to bring up my feed, there’s the inevitable, “What an awesome name,” “Oh my goodness I love that handle,” or “How did you come up with that, it’s amazing.” I always joke that I love snacks and sleeping in, and brunch lets me do both. While I don’t disagree that I’m pretty hilarious and my handle is indeed pretty witty, there’s something deeper going on here — it’s like we all love brunch.

Seriously, brunch has gone from a hot weekend trend to a cultural staple in our society. With all the meals to meet for, coffee dates to have, or drinks to grab, why are there so many good feelings around brunch? Today, we dive into my favorite meal — and maybe yours — to discover the social phenomenon behind why we brunch.

Brunch is inherently ❝ cheerful, sociable & enticing❞ – Brunch: a Plea

The inventor of Brunch originally crafted the idea as a hangover cure — and while it’s evolved into much more, it does still excel as its original purpose. A meal that lets you get in a little extra sleep from your big night, provides a range of flavors so you can pick what you need to recover – sweet or savory, and the socially acceptable presence of libations at the table before noon – for whoever might need a little hair of the dog.

The brunch cure also has a social component:  Brunch is the antidote we need after a night out – especially when that night is spent in a crowded and loud bar making decisions on a whim and welcoming that one too many. Brunch is a social recovery, a way for us to sit and sip and connect and create a meaningful social interaction that balances out our prior evening. While of course, still getting to share and reminisce about how crazy and unforgettable it was. 

But brunch has evolved to become more than a hangover cure. It’s a cultural pillar with endless fangirls (and guys) that rally around it and brunch their heart out whenever possible – hangover or not.

 

More than  just a hangover cure

o why the brunch obsession? I think it has to do with a few things — cuisine, culture, & community. Brunch is an institution that takes the best of these and blends them into one convenient meal that gives you both a non-early morning and still leaves your evening open for plans. The formula is simple:

❝  good food + good company + fun environment + drink menu = happiness❞ 

Now, there are those out there who say they don’t like brunch — I’ve met them and they’re lying. Maybe they’ve had a bad experience or maybe they don’t like the popular brunch spots, but secretly they still love it — they just haven’t found their best brunch. Yes, I romanticize brunch, but if you somehow find that surprising just check the URL of who you’re talking to. ? If you’re a brunch-basher and you’re still here for some reason, then read on – because you can clearly be convinced.

 

The cuisine

runch food is just fun. From the wide range of sweet, savory, breakfast, and lunch selections on most brunch menus to dishes that are just plain pretty — brunch is a perfect excuse...