“We don’t have big aspirations to be a big company—but we do have a big mission.”

In this episode, Reid Hutchison, COO and Dream Manager at HOH Water Technology, shares how The Dream Manager Program has become a powerful catalyst for cultural transformation inside a third-generation, family-owned business. Reid opens up about what it means to build a company you love working for, the tension between caring deeply for people and driving performance, and how the Dream Manager framework helped him and his team reconnect with their purpose. He shares real stories—from career-changing breakthroughs to personal triumphs—and how HOH is using this program to increase emotional intelligence, trust, and ownership across the organization. You’ll also hear how Reid’s own dreams have evolved and what the program has meant for him as a leader, father, and Ironman-in-training.

In this episode, you’ll discover:

• How The Dream Manager Program builds emotional intelligence and trust
• Why combining care and accountability leads to stronger culture
• How personal growth translates into organizational success

Invest in a coach to achieve your dreams: https://www.floydcoaching.com/

Discover how to implement The Dream Manager Program:

https://www.thedreammanager.com/

Things to listen for:

(00:00) Intro

(01:15) Meet Reid Hutchison: COO and Dream Manager at HOH

(03:00) A family legacy and a mission-driven business

(06:45) When growth replaced their “why”

(08:00) Choosing better, not bigger

(10:30) Balancing care and performance

(14:15) Letting people grow—even if they leave

(18:00) The Dream Manager rollout and team buy-in

(22:00) Why this coaching program feels different

(26:15) A Dream Manager story: love, risk, and breakthrough

(30:00) Reid’s personal dreams and Ironman goal

(33:00) Becoming a better leader through coaching

(36:45) Culture, client impact, and what’s next

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Guest

• Reid Hutchison’s LinkedIn
• HOH Water Technology

Connect with the Host & Floyd Coaching:

• Kate Volman’s LinkedIn
• Floyd Coaching on LinkedIn
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram