Maybe you’ve heard the expression “being a bit too cute”? Someone pushing the boundaries, going a bit far, maybe even being a bit pushy or cunning.

Joshua Paul Dale studies the psychological and biological reactions to cute things like puppies and babies and how the digital world and AI is preying on your very human reaction to these stimuli in his new book Irresistible: How Cuteness Wired our Brains and Conquered the World'