Learn about the importance of behavioral finance in understanding investor emotions, decision-making, and common behavioral mistakes investors make with Chief Behavioral Officer, at RFG Advisory, Brendan Frazier.

00:00 Introduction

03:29 Journey into Behavioral Finance

12:21 Behavioral Mistakes Investors Make

14:17 The Impact of Past Experiences on Financial Behavior

22:43 The Rivalry Between Current and Future Sel

25:15 Understanding Client Goals and Motivations

30:50 The SAFE Framework for Clients

38:11 Setting Expectations to Mitigate Fear

42:39 The Impact of Technology on Human Behavior

44:56 Trend or Fad?