Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters.

Uncover the strategic reasoning, the comprehensive packages, and the inherent value  within each price tier. For those serious about understanding the business intricacies of personal training, this episode is an imperative listen.

Timeline Summary:

• [00:00:00] Introduction to the Topic of Personal Training Pricing.
• [00:00:22] James Discusses the History of Strength Matters' Pricing.
• [00:01:02] Strength Matters' Online Pricing Model Revealed.
• [00:02:05] Three-Tiered Pricing Packages Explained.
• [00:04:04] Andrew Emphasizes the Importance of Package-Based Pricing.
• [00:06:18] James Breaks Down the Pricing for Cricket Matters.

Detailed Breakdown:

1. Strength Matters' Pricing Evolution: From $79 to $997/month, the team has experimented to find the sweet spot.
2. Online Coaching Pricing: $299/month emerges as the optimal price point for client retention and value.
3. Three-tiered Pricing Packages: Kickstarter ($297/12 weeks), Pro ($797/12 weeks), and Pro Plus ($997/12 weeks) cater to different client needs.
4. The Importance of Packages: Andrew stresses the need to focus on client goals rather than selling session packs.
5. Cricket Matters' Hybrid Approach: Combining in-person and online coaching, the pricing remains consistent with Strength Matters but offers more flexibility.
6. Determining Hourly Rates: James emphasizes the importance of location and perceived value in setting hourly rates.

Websites and Resources Mentioned: 

• Strength Matters Quiz

Remarkable Quotes:

"Money is a dirty word, but I think it is something you need to get comfortable with." - Josh Kennedy

"We're looking for more long-term value... it becomes easier over time." - James Breese

"Clients like session packs, but it's not good. We're not addressing their ultimate goals." - Andrew Wallis

"There's no money at the bottom. Straight away on value, I am distinguishing myself and my authority as a trainer." - James Breese

"Just be thoughtful in your pricing." - Andrew Wallis

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