In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition.

Takeaways

• We stopped recommending mailers for our dentist clients.
• Mailer fatigue is a real issue.
• You need nine touches before they call.
• People are looking for the next deal.
• Mailers are low intent marketing.
• Digital marketing yields higher ROI.
• Track your ROI accurately.
• Don't stop mailers immediately, track first.
• High intent patients are more valuable.
• We see a declining ROI with mailers.

Chapters

00:00 The Shift from Mailers to Digital Marketing

03:03 Understanding Mailer Fatigue

06:46 The Declining Effectiveness of Mailers

10:53 High Intent vs. Low Intent Patients

13:18 Evaluating ROI on Marketing Strategies

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow