In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition.

Takeaways

• We stopped recommending mailers for our dentist clients.
• Mailer fatigue is a real issue.
• You need nine touches before they call.
• People are looking for the next deal.
• Mailers are low intent marketing.
• Digital marketing yields higher ROI.
• Track your ROI accurately.
• Don't stop mailers immediately, track first.
• High intent patients are more valuable.
• We see a declining ROI with mailers.

Chapters

00:00 The Shift from Mailers to Digital Marketing

03:03 Understanding Mailer Fatigue

06:46 The Declining Effectiveness of Mailers

10:53 High Intent vs. Low Intent Patients

13:18 Evaluating ROI on Marketing Strategies

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keyword to attract more patients.

Takeaways:

• The keyword 'affordable dentist' is searched over 100,000 times a month.
• Affordability means different things to different people.
• Patients may look for dentists who accept their insurance when searching for affordability.
• Financing options can make dental care more accessible to patients.
• Not all dental practices should target the keyword 'affordable'.
• Fee-for-service practices may not benefit from targeting affordability.
• Tracking keyword performance is essential for effective marketing.
• Understanding patient intent can improve conversion rates.
• There is a significant opportunity in targeting less competitive keywords.
• Dental practices should evaluate their capacity before targeting affordability. 

Chapters

00:00 The Affordable Dentist Debate

02:39 Understanding Patient Intentions

05:31 Who Should Target 'Affordable Dentist'?

07:48 Strategies for Targeting Keywords

10:31 Next Steps for Dental Practices

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships. The conversation highlights the importance of understanding client needs, the role of office managers, and the significance of continuity in agency-client relationships.

Takeaways

• 10 dental practice clients returned after leaving our agency.
• Reasons for leaving included selling to a DSO and dissatisfaction.
• New office managers often disrupt existing agency relationships.
• Over-promising by sales teams can lead to client disappointment.
• Continuity in client relationships is crucial for success.
• Clients value agencies that require minimal time commitment.
• Results-driven marketing is essential for client retention.
• Understanding client expectations can prevent agency turnover.
• Building strong relationships with clients fosters loyalty.
• Transparency in agency performance is key to client trust.

Chapters

00:00 The Return of Former Clients

02:19 Reasons for Leaving and Coming Back

05:06 The Role of Office Managers in Agency Relationships

08:11 Over-Promising and Under-Delivering

10:21 Time Commitment and Client Expectations

13:02 Continuity in Client Relationships

14:40 Lessons from Client Returns

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode of the Dental Flow Podcast, Benjamin Suggs shares four critical insights for dentists planning to start their own practice. He emphasizes the importance of location, targeting new patients, training front desk staff, and creating an exceptional patient experience. Each of these elements plays a vital role in the success and growth of a dental practice, and Suggs provides practical advice based on his extensive experience in the industry.

Takeaways

• Location is critical for attracting new patients.
• Foot traffic in retail spaces can drive practice growth.
• Aim for 30 new patients per month for steady growth.
• Budget for marketing to reach new patient targets.
• Train front desk staff to convert calls into appointments.
• Exceptional patient experience leads to retention and referrals.
• Invest in training to improve conversion rates.
• Consider less competitive areas for practice location.
• Create a welcoming environment for patients.
• Focus on patient experience as a key differentiator.

Chapters

00:00 The Importance of Location in Dental Practice Startups

05:40 Targeting New Patients: The Key to Growth

08:50 Training Front Desk Staff for Success

13:11 Creating an Exceptional Patient Experience

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow Podcast, host Benjamin Suggs shares a straightforward yet powerful strategy for dental practices to boost new patient bookings: instructing front desk staff to always offer an appointment time on every new patient call. By doing so, practices can uncover and address real objections that prevent bookings, gather valuable data on why patients may not schedule, and identify opportunities for operational improvements. The episode highlights the importance of tracking these objections, adapting to patient needs, and making data-driven adjustments to promote practice growth and patient acquisition.

Chapters

• The One Simple Change: Always Offer an Appointment (0:00:34 – 0:04:30)
• Explanation of the main actionable tip: ensuring every new patient call ends with an offered appointment time.
• Handling Objections and Test Closes (0:04:30 – 0:08:00)
• Discussion on how to uncover and address patient objections, with examples of common concerns like insurance, pricing, and scheduling.
• Tracking and Learning from Objections (0:08:00 – 0:11:30)
• The importance of having front desk staff record reasons for not booking and using this data to identify trends and opportunities.
• Real-World Examples and Practice Impact (0:11:30 – 0:12:45)
• Stories illustrating the value of tracking objections and how missed opportunities can be identified and addressed.
• Recap and Call to Action (0:12:45 – 0:13:33)
• Summary of the episode’s advice and encouragement to implement the strategy for immediate results.

Takeaways

• Always offer an appointment time on every new patient call—don’t let the call end without it.
• Pushing for an appointment helps uncover the real reasons why a patient may not book, allowing you to address their objections directly.
• Train front desk staff to record every reason a new patient does not book an appointment, using a simple sheet of paper.
• Collecting and reviewing these reasons over time provides valuable data to identify trends and common objections.
• Practice owners should regularly review this data to determine which objections can be addressed or which operational changes could increase bookings.

Dentist Spotlight

SmileCentric East - https://smilecentriceast.com

Google Business Page - https://maps.app.goo.gl/cwfkAEBT4j2Bm4nT6

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms.

Chapters

00:00 Introduction to Google's Instagram Indexing

02:36 Opportunities for Dental Practices

05:38 Maximizing Instagram for SEO

08:16 Conclusion and Call to Action

Takeaways

• Google is now indexing Instagram content, increasing visibility for dental practices.
• Dental practices should leverage their existing Instagram content for better search results.
• Creating evergreen content on Instagram can lead to long-term visibility.
• A professional Instagram account is essential for dental practices.
• Weaving keywords into Instagram posts can improve search engine indexing.
• Using alt text and hashtags can enhance SEO on Instagram.
• Delivering valuable information in videos is crucial for indexing.
• Optimizing the Instagram bio is important for attracting potential clients.
• Consistency between Instagram and website information is key for SEO.
• This update presents a unique opportunity for dental practices to grow their online presence.

Local Dentist Spotlight

Robson Crossing Dentistry - https://robsoncrossingdentistry.com

Location - https://maps.app.goo.gl/YiKraSLwvFrxWfUXA

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google's EAT guidelines, the importance of comprehensive and informative content, answering common questions transparently, and localizing content to improve search visibility.

Takeaways

AI overviews are reducing clicks on search results.

65% of Google searches end without a click.

Dental practices must adapt to AI changes.

Focus on creating high-quality, informative content.

EAT: Expertise, Authoritativeness, Trustworthiness is crucial.

Transparency in pricing can attract more clients.

Localizing content increases conversion rates.

Answering common questions can drive traffic.

Multimedia content keeps users engaged longer.

Dare to be different in your content strategy.

Sound bites

"65% of searches end without a click."

"Content should cover all bases."

"You need to localize your content."

Chapters

00:00 The Impact of AI on Google Search Results

02:41 Strategies to Combat Declining Website Traffic

05:46 Understanding Google's EAT Guidelines

08:25 Creating Comprehensive and Unique Content

11:10 Answering User Questions and Localizing Content

Local Dentist Spotlight

Peterson Family Dentistry - https://petersonfamilydentistry.com/

Ooltewah Location - https://maps.app.goo.gl/Qx27DfFzLeqbcmYf6

Chattanooga Location - https://maps.app.goo.gl/Sn89agLsYjT7FR7r7

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenner also delves into the role of nutrition in managing these conditions and provides insights into what patients can expect during their first visit.

Learn about a child with stunted growth who grew 6 inches in one year after Dr. Brenner solved his sleep apnea breathing challenges!

Takeaways

• TMJ is often misunderstood as a quick fix.
• Sleep apnea is frequently connected to TMJ issues.
• Children can exhibit various symptoms of sleep apnea.
• Breathing through the mouth can lead to negative health effects.
• Sleep apnea can cause weight gain and increased cortisol levels.
• Proper diagnosis is crucial for effective treatment.
• Nutrition plays a significant role in managing sleep apnea.
• Real-life patient stories highlight the importance of treatment.
• Holistic approaches can lead to better health outcomes.
• Awareness of sleep apnea can prevent serious health issues.

Chapters

00:00 Introduction to TMJ and Sleep Apnea

00:51 Understanding TMJ: Root Causes and Misconceptions

03:31 The Impact of Sleep Apnea on Children

07:08 Breathing Issues: Mouth vs. Nose

10:51 The Connection Between Sleep Apnea and Other Symptoms

14:57 Real-Life Patient Stories: Successes and Challenges

20:45 Nutrition's Role in Sleep and Breathing

26:15 First Visit: What to Expect

Get in touch with Dr. Bethaney Brenner. 

https://theburlingtondentist.com/

https://g.co/kgs/dvQUALh

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.

Chapters

00:00 Understanding the Value of a New Patient

02:46 Calculating Patient Value and ROI

06:04 Making Informed Marketing Decisions

Takeaways

• Most dentists can't answer the annual production value of a new patient.
• Calculating the value of a new patient requires data analysis.
• The production value should be assessed over a 12-month period.
• Collections, not production, determine the actual revenue.
• Understanding patient value helps in evaluating marketing ROI.
• Use dental software to track patient numbers and collections.
• A ballpark figure for new patient value is useful for decision-making.
• Calculate ROI by comparing marketing costs to patient value.
• Data-driven decisions enhance marketing strategies.
• Investing in training can improve patient acquisition rates.

Dentist Spotlight

Inspirational Smiiles Orthodontics

https://orthodontistcumming.com

Locations:

Downtown Cumming: https://g.co/kgs/gfPHsXi

South Forsyth: https://g.co/kgs/1Q61QYp

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back.

In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient’s first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It’s not just about appearances; it’s about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way.

 

WHAT TO LISTEN FOR

[00:00] Why your front desk might be losing you patients

[06:29] Stop calling it a waiting room and do this instead

[07:04] Simple ways to make patients feel instantly at ease

[10:15] Snacks, Wi-Fi and the secret to five-star reviews

[16:02] Turn reviews into trust while patients sit and wait

 

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow