Dental Flow Podcast

Summary

In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms.

Chapters

00:00 Introduction to Google's Instagram Indexing

02:36 Opportunities for Dental Practices

05:38 Maximizing Instagram for SEO

08:16 Conclusion and Call to Action

Takeaways

• Google is now indexing Instagram content, increasing visibility for dental practices.
• Dental practices should leverage their existing Instagram content for better search results.
• Creating evergreen content on Instagram can lead to long-term visibility.
• A professional Instagram account is essential for dental practices.
• Weaving keywords into Instagram posts can improve search engine indexing.
• Using alt text and hashtags can enhance SEO on Instagram.
• Delivering valuable information in videos is crucial for indexing.
• Optimizing the Instagram bio is important for attracting potential clients.
• Consistency between Instagram and website information is key for SEO.
• This update presents a unique opportunity for dental practices to grow their online presence.

Local Dentist Spotlight

Robson Crossing Dentistry - https://robsoncrossingdentistry.com

Location - https://maps.app.goo.gl/YiKraSLwvFrxWfUXA

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google's EAT guidelines, the importance of comprehensive and informative content, answering common questions transparently, and localizing content to improve search visibility.

Takeaways

AI overviews are reducing clicks on search results.

65% of Google searches end without a click.

Dental practices must adapt to AI changes.

Focus on creating high-quality, informative content.

EAT: Expertise, Authoritativeness, Trustworthiness is crucial.

Transparency in pricing can attract more clients.

Localizing content increases conversion rates.

Answering common questions can drive traffic.

Multimedia content keeps users engaged longer.

Dare to be different in your content strategy.

Sound bites

"65% of searches end without a click."

"Content should cover all bases."

"You need to localize your content."

Chapters

00:00 The Impact of AI on Google Search Results

02:41 Strategies to Combat Declining Website Traffic

05:46 Understanding Google's EAT Guidelines

08:25 Creating Comprehensive and Unique Content

11:10 Answering User Questions and Localizing Content

Local Dentist Spotlight

Peterson Family Dentistry - https://petersonfamilydentistry.com/

Ooltewah Location - https://maps.app.goo.gl/Qx27DfFzLeqbcmYf6

Chattanooga Location - https://maps.app.goo.gl/Sn89agLsYjT7FR7r7

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenner also delves into the role of nutrition in managing these conditions and provides insights into what patients can expect during their first visit.

Learn about a child with stunted growth who grew 6 inches in one year after Dr. Brenner solved his sleep apnea breathing challenges!

Takeaways

• TMJ is often misunderstood as a quick fix.
• Sleep apnea is frequently connected to TMJ issues.
• Children can exhibit various symptoms of sleep apnea.
• Breathing through the mouth can lead to negative health effects.
• Sleep apnea can cause weight gain and increased cortisol levels.
• Proper diagnosis is crucial for effective treatment.
• Nutrition plays a significant role in managing sleep apnea.
• Real-life patient stories highlight the importance of treatment.
• Holistic approaches can lead to better health outcomes.
• Awareness of sleep apnea can prevent serious health issues.

Chapters

00:00 Introduction to TMJ and Sleep Apnea

00:51 Understanding TMJ: Root Causes and Misconceptions

03:31 The Impact of Sleep Apnea on Children

07:08 Breathing Issues: Mouth vs. Nose

10:51 The Connection Between Sleep Apnea and Other Symptoms

14:57 Real-Life Patient Stories: Successes and Challenges

20:45 Nutrition's Role in Sleep and Breathing

26:15 First Visit: What to Expect

Get in touch with Dr. Bethaney Brenner. 

https://theburlingtondentist.com/

https://g.co/kgs/dvQUALh

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.

Chapters

00:00 Understanding the Value of a New Patient

02:46 Calculating Patient Value and ROI

06:04 Making Informed Marketing Decisions

Takeaways

• Most dentists can't answer the annual production value of a new patient.
• Calculating the value of a new patient requires data analysis.
• The production value should be assessed over a 12-month period.
• Collections, not production, determine the actual revenue.
• Understanding patient value helps in evaluating marketing ROI.
• Use dental software to track patient numbers and collections.
• A ballpark figure for new patient value is useful for decision-making.
• Calculate ROI by comparing marketing costs to patient value.
• Data-driven decisions enhance marketing strategies.
• Investing in training can improve patient acquisition rates.

Dentist Spotlight

Inspirational Smiiles Orthodontics

https://orthodontistcumming.com

Locations:

Downtown Cumming: https://g.co/kgs/gfPHsXi

South Forsyth: https://g.co/kgs/1Q61QYp

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back.

In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient’s first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It’s not just about appearances; it’s about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way.

WHAT TO LISTEN FOR

[00:00] Why your front desk might be losing you patients

[06:29] Stop calling it a waiting room and do this instead

[07:04] Simple ways to make patients feel instantly at ease

[10:15] Snacks, Wi-Fi and the secret to five-star reviews

[16:02] Turn reviews into trust while patients sit and wait

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.

Takeaways

85% of consumers trust online reviews as much as referrals.

Online reviews are the new word of mouth.

Displaying reviews prominently can enhance first impressions.

Use Google Business posts to showcase five-star reviews.

A carousel of positive reviews on your website can boost credibility.

Social media is a valuable platform for sharing reviews.

Incorporate testimonials into email marketing for new patients.

Display reviews in the reception area to build trust.

Use relevant testimonials for specific services to improve SEO.

Broadcast reviews across all platforms to maximize visibility.

Chapters

00:00

The Importance of Positive Patient Reviews

02:54

Where to Showcase Reviews for Maximum Impact

06:06

Leveraging Social Media and Paid Ads

09:04

Integrating Reviews into Email Marketing and Reception Areas

12:05

Utilizing Testimonials in Print Media and Treatment Plans

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

SUMMARY

In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics including the unique role of tenant representation, navigating lease agreements, choosing the right location for dental practices, understanding tenant improvement allowances, and the value of dental practices to landlords. Andrew also discusses the importance of renegotiating leases and planning for the future, providing valuable insights for dental startups and established practices alike.

Takeaways

• Crown Tenant Advisors focuses exclusively on healthcare clients.
• Tenant representation ensures conflict-free negotiations for clients.
• Understanding lease clauses can prevent potential issues for practices.
• Location choice impacts the success of dental practices significantly.
• Rural markets may offer less competition for new practices.
• Tenant improvement allowances are crucial for startup budgets.
• Dental practices are considered high-value tenants by landlords.
• Renegotiating leases should start 1.5 to 2 years before expiration.
• Planning ahead is essential for successful practice management.

Chapters

00:00 Introduction to Dental Real Estate Expertise

03:09 The Unique Role of Tenant Representation

06:07 Navigating Lease Agreements and Clauses

08:58 Choosing the Right Location for Dental Practices

11:52 Understanding Tenant Improvement Allowances

14:55 The Value of Dental Practices to Landlords

18:00 Renegotiating Leases and Future Planning

21:03 Conclusion and Contact Information

ARE YOU LOOKING TO OPEN A DENTAL PRACTICE OR RENEGOTIATE YOUR LEASE? CONNECT WITH ANDREW REIPE AND CROWN TENANT ADVISORS FOR YOUR REAL ESTATE NEEDS.

https://crowntenantadvisors.com

404.216.4017
[email protected]

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode, we discuss how dentists can establish a standardized procedure for capturing and using before and after photos in their dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution.

Key Steps

1. Understand the Importance of Full Face Photos
   • Recognize that full face before and after photos are more impactful than close-up shots of teeth.
   • Acknowledge the transformative effect these images can have on potential patients.
2. Educate Team Members
   • Conduct a training session on the significance of before and after photos in marketing.
   • Share success stories of practices that effectively utilized these photos.
3. Set Up a Photography Space
   • Designate a specific area in the practice for taking before and after photos.
   • Ensure the area is well-lit and equipped with necessary photography tools (camera, lighting, backdrops).
4. Develop a Patient Consent Process
   • Create a consent form for patients to sign, granting permission to use their images for marketing purposes.
   • Ensure that the form clearly explains how the photos will be used.
5. Capture High-Quality Photos
   • Train staff on how to take high-quality before and after photos, focusing on full face shots.
   • Use a consistent angle and lighting for all photos to maintain uniformity.
6. Incentivize Patients
   • Offer incentives (e.g., discounts) to patients who agree to have their full face photos taken.
   • Communicate the benefits of showcasing their transformation to encourage participation.
7. Utilize Technology for Simulations
   • Invest in dental photography apps that can simulate post-treatment appearances.
   • Incorporate these simulations into patient consultations to enhance the selling process.
8. Create a Library of Photos
   • Organize and store all before and after photos systematically for easy access.
   • Ensure that photos are labeled with patient information (with consent) and treatment details.
9. Incorporate Photos into Marketing Materials
   • Use before and after photos in social media posts, website galleries, and advertisements.
   • Create video content using the photos to further engage potential patients.
10. Review and Update Regularly
    • Schedule regular reviews of the photo library to ensure it remains current and relevant.
    • Update marketing materials with new photos as they become available.

Cautionary Notes

• Always obtain written consent from patients before using their images.
• Be sensitive to patient privacy and ensure that photos are used ethically.
• Avoid using photos that do not clearly demonstrate the treatment results.

Tips for Efficiency

• Set specific days for photo sessions to streamline the process and ensure consistent results.
• Use a checklist to ensure that all necessary steps are completed during photo shoots.
• Encourage team members to share tips and best practices for capturing effective images.
• Regularly evaluate the effectiveness of the photos in marketing efforts and adjust strategies as needed.

Dentist Spotlight:

Imelda Crews, DDS

Inspirational Smiles 

Wesbite - https://inspirationalsmiles.com

Google - https://g.co/kgs/aoUNNwB

Facebook - https://www.facebook.com/InspirationalSmiles

Dentista - https://inspirationalsmiles.com/en-espanol/

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Introduction

In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons.

Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion!

Pros of Online Booking Systems

1. Ease of Action for Patients
   • Simplifies the appointment booking process, increasing the likelihood of patients taking action.
2. Immediate Booking Capability
   • Patients can book appointments in real-time, reducing the chance of forgetting their intention to schedule.
3. Preference of Younger Generations
   • Younger generations prefer online interactions over phone conversations, making online booking more appealing.
4. Cost Efficiency
   • Reduces missed opportunities due to busy phone lines and allows for more appointments to be filled.
5. 24/7 Availability
   • Patients can book appointments outside of business hours, increasing convenience and accessibility.

Cons of Online Booking Systems

1. Higher No-Show Rates
   • Online bookings may lead to more no-shows compared to personal interactions with front desk staff.
2. Loss of Schedule Control
   • Some practitioners feel they lose control over their scheduling preferences and nuances.
3. Reduced Human Interaction
   • Less personal connection may hinder the development of long-term relationships with patients.

Client Spotlight:

Vibrant Smiles - Dentist in Mableton GA 

Website: https://vibrantsmilesga.com

Google: https://g.co/kgs/9Z74VKL

Facebook: https://www.facebook.com/vibrantsmilesga

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice sale. He also highlights the importance of understanding lease agreements and the impact of real estate on practice valuation.

Chapters

00:00 Introduction to Dental Practice Brokerage

05:57 Matt Poppert's Journey to DDS Match South

12:04 The Importance of Confidentiality in Selling Practices

17:57 Understanding the Market: DSOs vs. Private Buyers

23:58 Types of Dental Practices and Their Valuation

29:55 Preparing for a Successful Practice Sale

Want to watch this episode? https://www.youtube.com/watch?v=_2HKnTGDAHc

Takeaways

• Confidentiality is crucial when selling a dental practice.
• Most practices are sold from doctor to doctor, not to DSOs.
• Planning for an exit strategy should start early in a dentist's career.
• The value of a practice is based on its current revenue, not past performance.
• Lease agreements can significantly impact the sale of a practice.
• Understanding the market dynamics is essential for sellers.
• There are many buyers available, not just DSOs.
• Proper planning can prevent loss of practice value due to unforeseen circumstances.
• Matching the right associate with a practice is key to successful transitions.
• Networking with professionals in the industry can aid in the selling process.

Sound Bites

• "Confidentiality is of the utmost importance."
• "Landlords are professional business people."
• "It's never too early to start planning."

Connect with Dental Practice Broker Matt Poppert and DDSMatch South

Website - https://ddsmatchsouth.com

Instagram - https://www.instagram.com/ddsmatch.south/

Facebook - https://www.facebook.com/ddsmatchsouth

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow