Dental Flow Podcast

Introduction

In this episode, Ben delves into the difference between Google and Facebook ads for dentists. He explores the differences in targeting, conversion rates, and audience behavior. Understanding these platforms can help optimize ad strategies for better results. He also shares valuable insights on how to improve your ad performance.

Google Ads

• Direct advertising
• Targeted based on specific search terms
• Higher intent searchers
• Bottom of the funnel audience
• Higher conversion rate
• More expensive but reaches people actively seeking services

Facebook Ads

• Interruption advertising
• Targeted based on demographics
• Top of the funnel audience
• Lower cost per click
• Better reach for budget
• Higher likelihood of no-shows due to less intent

Pros and Cons

• Google Ads
  • Pros: Higher intent, higher conversion rate
  • Cons: Costly, potential for wasted budget if not done correctly
• Facebook Ads
  • Pros: Better demographic targeting, lower cost per click
  • Cons: Higher no-show rates, less intent from audience

Lead Magnets on Facebook

• Offering free value in exchange for contact information
• Nurturing leads through automated campaigns
• Transitioning top of the funnel audience to bottom of the funnel
• Effective in changing audience intent over time

Conclusion

• Understanding the differences between Google and Facebook ads
• Considerations for implementing strategies for dental practices
• Contact information for further assistance from Flow New Patient Marketing

00:00 Introduction

05:08 Video Content Importance

08:49 Audience Awareness

11:41 Facebook Pros

13:38 Local Awareness Marketing

15:23 Ads Approach

Client Spotlight
Sugar Hill Corners Dentistry:
- Website: https://sugarhillcornersdentistry.com
- GBP Page: https://maps.app.goo.gl/82QHx4gMo9Amt6sW6
- Facebook: https://www.facebook.com/sugarhillcornersdentistry

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Dr. Ilan Gamburg shares his experience of buying and expanding dental practices in New Jersey. He discusses the benefits of buying existing practices over starting from scratch and the importance of patient flow and revenue. Dr. Gamburg emphasizes the significance of office culture and creating a positive patient experience. He highlights the role of hygienists in building relationships with patients and the importance of having a fun and welcoming atmosphere in the practice. Dr. Gamburg also talks about the value of team building and involving the team in continuing education conferences. He emphasizes the importance of online reviews and providing a consistent patient experience.

Keywords

buying dental practices, expanding dental practices, patient flow, office culture, positive patient experience, hygienists, team building, continuing education, online reviews

Takeaways

• Buying existing dental practices can provide immediate patient flow and revenue.
• Creating a positive office culture and patient experience is crucial for practice success.
• Hygienists play a significant role in building relationships with patients.
• Involving the team in continuing education conferences can foster teamwork and improve patient care.
• Online reviews are important for attracting new patients and building trust.

Sound Bites

"Hygienists do so much more than just clean teeth."

"We wanted to market that the dentist's office is not a scary place."

"Take care of the people that are coming in. Everybody gets, if you market, it's hard for people not to come in at all."

Chapters

00:00

Introduction and Background

03:57

Assimilating Existing Patients and Rebranding

06:09

Advice for Dentists Buying Practices

09:32

Building a Positive Office Culture

11:31

Involving the Team in Continuing Education

16:18

Creating a Consistent Patient Experience

19:28

The Importance of Online Reviews

Connect with Dr. Gamburg

Brielle Dentistry Co.: https://brielledentistryco.com
Brielle Dentistry Co. Location: https://g.co/kgs/MzfiSLb
Ocean Dentistry Co.: https://oceandentistryco.com
Ocean Dentistry Co. Location: https://g.co/kgs/fsGaXVd
The Dentistry Co. Instagram: https://www.instagram.com/thedentistrycompany/

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode, Benjamin Suggs discusses eight reasons dental practices' Google Ads may not work effectively. The first reason is budget, as setting a low budget may result in limited clicks and missed opportunities. The second reason is not having a compelling offer or special promotion, which can attract more clicks and conversions. The third reason is not utilizing location assets or ad extensions, which can help dominate the search results page. Other reasons include not leveraging assets like site links and call-outs, targeting the wrong geographic area, not using negative keywords effectively, not converting leads effectively, and relying on Google's AI instead of managing the campaign hands-on.

Keywords:

Google Ads, dental practices, budget, compelling offers, special promotion, location assets, ad extensions, site links, callouts, geographic targeting, negative keywords, lead conversion, Google's AI

Takeaways:

• Setting an appropriate budget is crucial for the success of Google Ads campaigns.
• Having a compelling offer or special promotion can attract more clicks and conversions.
• Utilizing location assets and ad extensions can help dominate the search results page.
• Leveraging assets like site links and callouts can make ads more appealing and increase click-through rates.
• Targeting the right geographic area is important to avoid wasting ad spend.
• Using negative keywords effectively can prevent irrelevant clicks and save money.
• Converting leads effectively requires proper training and prompt follow-up.
• Managing the campaign hands-on is essential to ensure ads are aligned with the practice's goals and offerings.

Chapters

00:00

Introduction: Eight Reasons Why Your Dental Practice's Google Ads Are Not Working

03:23

Reason 2: The Importance of Compelling Offers and Special Promotions

06:11

Reason 3: Dominating the Search Results Page with Location Assets and Ad Extensions

08:34

Reason 5: Targeting the Right Geographic Area for Effective Ad Campaigns

10:30

Reason 6: Using Negative Keywords to Prevent Irrelevant Clicks

12:51

Reason 7: Converting Leads Effectively for Better ROI

17:39

Reason 8: The Pitfalls of Relying on Google's AI for Ad Campaigns

This episode's client spotlight:
Coastal Kids Dentistry: https://coastalkidspediatricdentist.com | https://g.co/kgs/yU7xTYy
Dentistry of Sandy Springs:  https://dentistryofsandysprings.com | https://g.co/kgs/EQezDLR
Shore Endodontics: https://shoreendodontics.com/ | https://g.co/kgs/JFcTqqE

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

Dr. Jeremiah Davis, a dentist from Fayetteville, North Carolina, shares his experience as a US Army veteran and how it has helped him manage his dental practice. He emphasizes the importance of selfless service and always giving your best. Dr. Davis also discusses the extensive continuing education he has pursued and how it has made him a better dentist. He believes in offering comprehensive dental services under one roof, providing patients with a "Worry-Free from A to Z™" dental experience. Dr. Davis shares the joy of changing patients' lives through dental implants and the satisfaction of being a trusted practitioner. He also highlights the importance of treating patients as family and the rewards of building trust and relationships.

Keywords

US Army veteran, dental practice management, selfless service, continuing education, comprehensive dental services, worry-free dental experience, dental implants, changing lives, treating patients as family, building trust

Takeaways

• The military teaches selfless service and always giving your best, which translates well into dental practice management.
• Continuing education is crucial for dentists to expand their skillset and provide comprehensive dental services.
• Offering a worry-free experience from A to Z, with comprehensive services under one roof, improves patient treatment acceptance.
• Changing patients' lives through dental implants is a rewarding experience for dentists.
• Treating patients like family and building trust is essential for successful dental practice management.

To watch this podcast episode on YouTube, please visit https://www.youtube.com/watch?v=-MvmQWTAaV8

Sound Bites

"I walk away every single day, and I see patients, and my reward now is them saying thank you."

"The reward is simply, this is life-changing. And for me, I couldn't ask for a bigger reward at this point."

"The true reward at the end of the day is knowing that when you were the custom builder, your client came back, and your client was satisfied, and you were happy, and you felt proud of the things that you created."

Chapters

00:00 Introduction and Dr. Davis' Military Background

05:10 The Importance of Continuing Education

10:45 Providing a Worry-Free Experience from A to Z

17:36 The Joy of Changing Lives through Dental Implants

21:47 Treating Patients as Family and Building Trust

Connect with Dr. Davis

https://theteethdoctors.com

https://theteethdoctors.com/about/meet-dr-jeremiah-c-davis-dds-mba/

https://g.co/kgs/hAQrbWm

https://www.instagram.com/theteethdoctors/

https://www.facebook.com/theteethdoctors

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow Podcast, host Benjamin Suggs discusses the importance of online reviews for dental practices. He shares data from Bright Local and the Spiegel Research Center that highlights the impact of reviews on consumer decision-making. Suggs emphasizes the need for dental practices to actively solicit and respond to reviews, as well as the importance of having reviews displayed on their website. He also addresses the question of whether a perfect five-star rating is too good to be true and provides strategies for responding to negative reviews.

Takeaways

• Online reviews are incredibly important for dental practices and can significantly impact conversion rates and search engine optimization.
• 91% of people read online reviews before making a decision, and 88% of consumers would use a business that responds to its reviews.
• Displaying reviews on a website can increase conversion rates by 270%.
  The higher the price of a product or service, the more impact reviews have.
• A perfect five-star rating may be viewed as too good to be true, and a rating in the 4.7 range may be more authentic.
• It is important to respond to negative reviews, either by addressing the issue and offering a resolution or by politely questioning the validity of the review.
• HIPAA compliance should be maintained when responding to reviews.
• Engaging in a back-and-forth with reviewers is not necessary, as most reviewers do not respond to responses.
  
  

To watch this podcast episode on YouTube, please visit:
https://www.youtube.com/watch?v=ZEQCgjjinQk


Sound Bites

"91% of people read online reviews before making a decision."
"88% of consumers would use a business that responds to its reviews."
"Displaying reviews on your website can increase conversion by 270%."

Chapters

00:00 Introduction and Overview
05:15 The Importance of Online Reviews
10:27 Data on the Impact of Online Reviews
20:27 Strategies for Responding to Negative Reviews
29:33 Conclusion

Today's client spotlight:

• The Teeth Doctors, Fayetteville, NC
• Soft Touch Endodontics, Suwanee, GA
• South Port Dentistry, Brunswick, GA

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

As a dentist nearing retirement, figuring out how to maximize the value of your dental practice can be quite daunting. It's natural to worry about potentially leaving money on the table or making costly mistakes during the transition. The process involves many critical decisions, from evaluating the worth of your practice to planning for a smooth handover. These concerns can make the transition period feel overwhelming as you strive to secure your financial future.

In this episode, guest Ryan LaPrad, an experienced dental practice broker from DDS Match South, explores the important but often intimidating process of dental practice transitions and shares key insights every dentist should consider whether buying or selling a practice. He details the complexities of negotiating with corporate groups and how working with a specialist can significantly impact the financial outcome. Learn how Ryan got an additional $5MM in value for one seller in his practice sale!

Ryan also offers a glimpse into market trends and strategies for matching buyers and sellers.

To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=T1T_I5-Yk64

WHAT TO LISTEN FOR
3:53 What Should You Know About Non-Compete Agreements in Dental Practice Sales?
8:24 What Are the Differences Between Individual and Corporate Buyers in Dental Practice Transitions?
13:46 The Risks and Benefits of Selling Dental Practices to DSOs
18:26 Why Is Preparation Important When Selling Dental Practices?
23:10 Matching young dentists with practices for sale in the southeast
28:11 What Should You Consider When Buying or Selling Dental Practices, Especially in Rural Areas?

RESOURCES/LINKS MENTIONED
Website:  https://ddsmatchsouth.com/
Google: https://g.co/kgs/S1XSejQ
Facebook: https://www.facebook.com/ddsmatch/
Instagram: https://www.instagram.com/ddsmatch.south/
Twitter/X: https://x.com/ddsmatchsouth/
LinkedIn: https://www.linkedin.com/company/ddsmatchsouth/

CONNECT WITH US
Learn more about improving dental practice marketing on Flow.
Benjamin Suggs on LinkedIn

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

It's common to experience challenges when starting a new dental practice, especially in attracting new patients. The initial frustration with slow marketing results can be disheartening, but it's important to remember that building a patient base often takes time. You might find that refining your approach and exploring different marketing avenues can gradually improve your situation. Patience and persistence are crucial as you continue to develop your practice and connect with potential patients.

In this episode, Benjamin Suggs addresses common problems faced by startup dentists. He shares the story of a dentist in Maryland who is experiencing a lack of online traffic and patient bookings despite spending $12,000 on a website and SEO package from a well-known marketing company. However, the company failed to implement critical tactics like running Google ads that could have driven immediate results. Benjamin asks - how can you expect to succeed in those crucial first months without a strategy to get patients in the door right away?

He also highlights the importance of paid digital advertising over solely relying on organic search engine optimization for new practices.

To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=E0wxXrc-vJ0

WHAT TO LISTEN FOR
0:46 Are SEO and ads both needed for dental startups? 
1:16 Importance of running Google ads specifically for dental startups
1:37Common issues with dental marketing
3:09 What are the differences between SEO and paid ads?
06:01 Differences between organic SEO and PPC ads
10:03 Should other platforms beyond Google also be used to advertise?

RESOURCES/LINKS MENTIONED

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: Dentistry in Redfern Website and Google Business Profile

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on local SEO and Google ads become the new priority? With over 70% of Google's revenue from ads, and its moves to stuff search results with more ads, how can dental practices ensure they aren't left out in the cold as Google protects this revenue at the expense of organic search rankings?

In this episode, Benjamin Suggs highlights several significant shifts in the digital landscape, particularly affecting dental marketing. Google's new AI overview feature now appears above organic search results, providing users with an expanded, immediate summary. This change mirrors the way ChatGPT has diverted traffic from dental websites by answering user queries directly, thus reducing the visibility of these practices in search results. 

To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=KWPFdNQ7zqY

WHAT TO LISTEN FOR

0:05 - Google's new AI overview feature

1:30 - Chatbot diversion from dental websites

4:14 - Testing AI in search results

5:14 - Official rollout

6:29 - New search results layout with AI overview

7:55 - Ad revenue protection: impact on organic results

9:49 - Testing ads in AI overview section

11:09 - Focus on local SEO and ads for dental practices

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: Rivermont Dental Website and Google Business Profile

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Based on statistics, dental practices miss a lot of potential new patients. You might scratch your head If you are one of those who miss their chance to get patients from calls. But with the right training, you could book 10 extra patients each month. By focusing on enthusiasm, understanding others' perspectives, sharing helpful information, and empowering choices, your practice can develop trust with community members and better serve their oral health needs.
 
In this episode, Benjamin Suggs discussed strategies for enhancing new patient phone call handling and conversion rates in dental practices. He emphasized the 3Es: the enthusiasm of the front desk staff, empathy, education, and empowerment to close appointments.
 
Benjamin Suggs also highlights the potential benefits of aligning marketing messaging and offering appointment times during calls. This can lead to a significant increase in conversion rates and a higher return on investment from your marketing efforts, giving you a reason to be optimistic about the future of your practice.
 
To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=kLVFN_dadRc

WHAT TO LISTEN FOR
1:06 Statistics About Call Handling
6:44 Have The Right Mindset
9:40  Empathy
12:08 Educating The Caller
16:16 Empowerment
19:04 Never Disagree With Somebody On The Phone
20:27 Law Of Reciprocation
23:09 Never End A Call Without Offering Appointment Time

RESOURCES/LINKS MENTIONED

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: MHR Orthodontics Website and Google Business Profile

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Attracting new dental patients to your practice is a great struggle. Many dentists fail to clearly communicate what services they offer or create content that actually engages website users. With attention spans shrinking and mobile usage rising, dental websites must quickly connect with visitors emotionally and address their needs. By adding fun, personalized photos and creating videos, one can make a huge difference in reaching the goal of converting visitors to patients.

In this episode, Benjamin Suggs shares some common issues that could prevent your website from converting visitors into patients. He reveals simple tweaks you can make, such as optimizing your website for mobile users, adding personalized photos and videos, and implementing exit popups. He also emphasized the importance of personalizing website content to establish an emotional connection. Discover proven strategies to give your dental website the boost it needs to start attracting more new patients today.  

To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=P8bpSAngMYs

 
WHAT TO LISTEN FOR

2:02 Two Types Of Website Visitors

5:15 Say What You Do Immediately

7:04 Congruence With Services

8:45 Reviews and social proof

9:40 Make a Personalized Connection In Any Way

13:49 The Power of Looking More Fun Than Professional

16:11 Creating Videos To Increase Conversion

18:21 Record An Overview Of Your Practice

19:55 The Primary Call To Action

22:19 Mobile Optimization Of Your Website

RESOURCES/LINKS MENTIONED

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Some example high conversion websites:
https://oceandentistryco.com
https://theteethdoctors.com
https://falkofamilydental.com
https://trusmilesga.com

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow