We're completely changing our email marketing approach and sharing exactly why. Our content creator email strategy is changing, from switching email providers to redefining our newsletter goals. We're documenting our journey toward building genuine relationships with our community instead of just chasing clicks.

🎯 What we cover:

• Why we switched email service providers
• Our new value-first email strategy
• How we're using newsletters to drive blog traffic authentically
• Building loyal subscribers vs transactional relationships
• Real behind-the-scenes of our email marketing reassessment

Watch the video: https://youtu.be/7JJIPkpQ-xA?si=6MPh_YlI3YMionh2

⏰ TIMESTAMPS:

00:00 Introduction and Overhaul Announcement

00:41 Challenges with Substack

02:34 Switching Email Providers

03:47 Victoria's Email Provider Journey

04:32 Francesca's Email Provider Journey

07:58 New Email Strategy Goals

10:02 Implementing the New Strategy

11:58 Growing and Maintaining the Email List

17:00 Conclusion and Next Steps

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h