As a distributor, it is key to look beyond just anonymous visitor data. It is important to understand what your customer interactions are from what they are searching to what additional features they are utilizing on your website. Matomo has the capability of providing a full picture of your customers and their interactions. So, whether you are just beginning your analytics journey or are looking to focus on specific customer behaviors, Matomo is an excellent tool for any distributor to gauge the true ROI of their digital channel. In this presentation, I hope to show you why every distributor should take a hard look at adding Matomo to their analytics arsenal.

by Dan Banks

View in Schedule: https://schedule.matomocamp.org/matomocamp-2022/talk/XGPBTU/