Scott Murray is a digital marketing consultant with 20 years of content creation/marketing experience and extensive education in communication. He helps small businesses, marketing teams and new marketers evolve from "traditional" to "sparketing" strategies that break the barriers between brands and consumers.

Here’s what to expect in this episode:

(03:43) the current problems with digital marketing

(09:31) the process of writing great copy

(23:06) what to include in your podcast strategy

(29:08) writing fiction and skit podcasts

(33:14) opportunities to come from podcasting

(38:29) pitching podcasts in 2012

(47:19) always focus on the listener and you’ve won

Follow Scott:

https://www.linkedin.com/in/scmurray/

http://www.scottmurrayonline.com/

For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com