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Why You Need a Black Friday Campaign
Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.
Episode Highlights
- Why Black Friday matters for all types of businesses — not just eCommerce
- How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share
- Ways to create strategic offers without discounting or “cheapening” your brand
- The importance of list building and pre-launch campaigns in October
- How to audit last year’s campaign to identify what worked and what to tweak this year
- Why simple, streamlined tech stacks and sales funnels drive more conversions
⏰ Timestamps ⏰
0:00 Welcome & Black Friday Opportunity Introduction
2:30 Meet Co-host Stacey Hughes & Partnership Intro
4:45 10-Part Podcast Series Overview Breakdown
7:20 Why Service Providers Should Do Black Friday
10:15 List Building vs Direct Sales Strategy
13:30 Facebook Ads for Black Friday Campaigns
16:00 Black Friday Lead Machine Challenge Details
18:45 Next Episode Preview & Sign-off
RESOURCES 🎯
Co-host Stacey Hughes specializes in Facebook ads and Kajabi tech at Fab Ads: https://www.staceyhughes.co/
NEXT STEPS
Subscribe to Youtube Channel: https://www.youtube.com/@debszabomarketing https://www.youtube.com/@staceyhughes
WORK WITH DEB SZABO
Content Catalyst is your AI-powered business hub. You install your AI Brain and the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst
CONNECT
🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: https://www.instagram.com/staceyhughes.co/
View all episodes
By Deb SzaboBlack Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.
Episode Highlights
- Why Black Friday matters for all types of businesses — not just eCommerce
- How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share
- Ways to create strategic offers without discounting or “cheapening” your brand
- The importance of list building and pre-launch campaigns in October
- How to audit last year’s campaign to identify what worked and what to tweak this year
- Why simple, streamlined tech stacks and sales funnels drive more conversions
⏰ Timestamps ⏰
0:00 Welcome & Black Friday Opportunity Introduction
2:30 Meet Co-host Stacey Hughes & Partnership Intro
4:45 10-Part Podcast Series Overview Breakdown
7:20 Why Service Providers Should Do Black Friday
10:15 List Building vs Direct Sales Strategy
13:30 Facebook Ads for Black Friday Campaigns
16:00 Black Friday Lead Machine Challenge Details
18:45 Next Episode Preview & Sign-off
RESOURCES 🎯
Co-host Stacey Hughes specializes in Facebook ads and Kajabi tech at Fab Ads: https://www.staceyhughes.co/
NEXT STEPS
Subscribe to Youtube Channel: https://www.youtube.com/@debszabomarketing https://www.youtube.com/@staceyhughes
WORK WITH DEB SZABO
Content Catalyst is your AI-powered business hub. You install your AI Brain and the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst
CONNECT
🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: https://www.instagram.com/staceyhughes.co/