Content Catalyst

By Deb Szabo

Digital Marketing Strategist and Video Marketing Expert Deb Szabo helps business owners transform their online presence through strategic content creation, AI-powered marketing solutions, and engaging... more

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FAQs about Content Catalyst:

How many episodes does Content Catalyst have?

The podcast currently has 45 episodes available.

Content Catalyst episodes:

April 03, 2025Pressing record as a woman 50+
What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?"

Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies.

📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS
👀 In this video, Deb Szabo explains:
✅ Why camera reluctance is a major business growth blocker, especially for women over 45
✅ The three key roadblocks preventing content creation (tech, messaging, camera confidence)
✅ How to channel your "inner bro" to overcome perfectionism
✅ Practical lighting and filter tips that make a dramatic difference
✅ Why focusing on your avatar eliminates self-consciousness

⚠️ 2025 Update: Women who wait for "perfect" conditions miss critical content opportunities while competitors build audience connection through consistency!

⏰ Timestamps ⏰
0:00 The #1 Business Growth Blocker
2:15 Three Camera Reluctance Factors
4:30 The Four Camera Personalities
7:00 Lighting & Filter Secrets
10:15 Getting Started Action Steps

🎯 Want to learn more? Watch next:
Content Planning for Camera-Shy Entrepreneurs
Want to stay updated on video marketing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter

Grab Deb's Camera Confidence Guide: https://www.debszabo.com/resources

Track your video performance with TubeBuddy (our recommended tool): https://www.tubebuddy.com/debszabo
NEXT STEPS
Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
Join LIVE Workshop Training: https://debszabo.com
Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
Enrol Now: https://debszabo.com/blueprint
CONNECT
🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
...more
32min
March 12, 2025How to Easily Repurpose One Video into 15+ Pieces of Content
The Simplest Way to Repurpose Your Content Across Platforms
Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators.
📧 Join the free Newsletter for weekly video marketing and AI tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS
👀 In this video, Deb Szabo explains:
✅ How to create one strategic video that becomes your content engine
✅ The complete tech stack for efficient content repurposing in 2025
✅ A step-by-step workflow using AI to multiply your content
✅ How to build a searchable content library that boosts your SEO

⚠️ 2025 Algorithm Update: Search engines now prioritize multi-platform presence and recent content - having content across YouTube, blogs, and social media significantly increases your visibility!

⏰ Timestamps ⏰
0:00 Introduction to Content Repurposing
2:15 Why Repurposing is Essential in 2025
4:30 The 7-11-4 Rule for Converting Strangers to Buyers
7:00 Step-by-Step Repurposing System
10:15 The Complete Tech Stack for Content Creation

🎯 Want to learn more? Watch next:
AI Image & Video Generators for Small Business
Want to stay updated on content marketing tips & templates?
📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter

The Tech Stack You Need
You don't need expensive equipment or complicated software. Here's what I use:
Recording: StreamYard (but Zoom or even CapCut's Chrome extension work too)
Editing: CapCut (watch this video to install)
AI Assistant: Perplexity Pro ($20/month—"literally the best assistant I've ever had" Use this referral code and get $10 off )
Graphics: Canva and Napkin (free)
Scheduling: Vista Social
Grab Deb's Video Podcast Challenge: Join March 21-23, 2025 to launch your video podcast with Deb's system!
NEXT STEPS
Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
Join LIVE Workshop Training: March 21-23, 2025 - Launch Your Video Podcast Challenge https://debszabo.com
Book 1:1 Discovery Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02
WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom AI prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
Enrol Now: https://debszabo.com/blueprint
CONNECT
🔗 Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources

Note: Some links may have an affiliate link which supports my Youtube Channel to bring you free tutorials
...more
38min
March 02, 2025 Brand Power: Create Your Signature Video Style #42
Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape.
Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable.
📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials https://www.debszabo.com/newsletter
KEY POINTS
👀 In this video, Deb Szabo explains:
✅ Three consistent elements to become recognizable and memorable on camera
✅ How to create a signature brand style that helps algorithms understand your content
✅ Practical production and post-production techniques to elevate your brand
✅ How to authentically position yourself as a key person of influence

⚠️ SPECIAL EVENT: Join Deb's upcoming 3-Day Video Podcast Challenge! Create a YouTube video podcast that ranks and repurposes into 15-20 content pieces across 7 platforms. https://www.debszabo.com/
⏰ Timecodes ⏰
0:00 What is Brand Power?
1:05 Invitation to Video Podcast Challenge
2:40 Introduction to Creating Your Signature Brand Style
3:15 Visual Elements: Production Side
3:30 Backdrop and Props
5:00 Clothing and Style
6:05 Filming Style and Camera Angles
8:45 Audio and Lighting Importance
10:30 Visual Elements: Post-Production
10:45 Captions and Text
11:45 Graphics and B-Roll Style
13:15 Editing Style and Brand Positioning
14:30 Verbal Elements and Catchphrases
16:15 Script Structure
17:30 Auditory Elements and Music
19:15 Being Authentically You
20:30 Building Credibility and Trust
🎯 WANT TO LEARN MORE?
Watch next: - How to Set Up Your Brand Kit in CapCut
https://youtu.be/kABtwhyYhw0?si=-LDOKNIA_gdy8pqJ
Grab Deb's Branding Guide: https://www.debszabo.com/blueprint
NEXT STEPS
1. Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo
2. Join LIVE Workshop Training: https://debszabo.com
3. Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02

WORK WITH DEB SZABO
Deb Szabo helps small businesses and entrepreneurs build brand and business through her: -
Content Catalyst Membership:
Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library https://www.debszabo.com/membership

Content Catalyst Blueprint program:
Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
Enrol Now: https://debszabo.com/blueprint
CONNECT 🔗
Instagram: https://www.instagram.com/debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources

...more
21min
February 13, 2025 How to make a video multi part series Part 2
How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process.
Learn how to develop signature content styles that build brand consistency and audience loyalty.
Key Points Two main content format types:
Repeatable themes and Multi-part series Five steps to create effective content formats How to maintain brand consistency while creating engaging content
⏰ Timecodes ⏰
0:00 Introduction & Free AI Training Announcement
1:15 Recap of Part 1: Benefits of Repeatable Content
2:30 Types of Content Formats
4:45 Examples of Successful Content Formats
7:20 Five Steps to Create Your Format
12:15 Theme Consistency Tips
15:30 Production Guidelines
18:45 Time-Saving Tools
20:00 Final Tips & Next Episode Preview
Resources Mentioned CapCut (Video editing tool with teleprompter)
Leonardo AI (Image generation)
Perpelxity Ai ChatGPT Canva
Content Creators mentioned
➡️ Simon Squibb https://www.instagram.com/simonsquibb?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
➡️ Trinny Woodall - https://www.instagram.com/trinnywoodall?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
➡️ Sarah Looper https://www.instagram.com/loopersomm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
What to Do Next Join Deb's free AI for Marketing training on Wednesday, February 19th to learn how to leverage AI for efficient video content creation. https://www.debszabo.com/ai-marketing-2025
This Video is For You if You're Interested in: Content Marketing Strategy Video Content Creation Personal Branding Social Media Marketing AI Tools for Content Brand Consistency Content Planning
Work with Deb Szabo
Content Catalyst Membership
Join the online marketing hub designed to help you create strategic content marketing, strengthen your brand presence, and drive revenue growth.
Content Catalyst Blueprint
Transform your marketing with this practical online course that provides a comprehensive content marketing strategy and actionable plan for your business.
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
20min
February 03, 2025 Create a Binge Worthy Video Series
Learn how to develop a winning video series formula that builds authority.
Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement.
Key Points:
➡️ The power of repeatable themed content in building audience loyalty and recognition
➡️ How consistent formats improve production efficiency and algorithm performance
➡️ Strategic approach to positioning yourself as a go-to expert in your niche

⏰ Timecodes ⏰
0:00 Introduction to Binge-Worthy Content
2:15 What is Repeatable Themed Content?
4:30 Benefits of Video Series Format
7:45 Production Efficiency Tips
10:30 Building Brand Recognition 13:15 Establishing Credibility
15:45 Preview of Next Episode
Resources Mentioned: CapCut - Free Video Editing Software
What to Do Next:
FREE VIDEO EDITING TRAINING - Wednesday, February 5th, 2025 Join Deb for a beginner-friendly workshop where you'll learn: How to edit videos using CapCut desktop Import and export techniques Adding B-roll, music, text, stickers, and captions Register now to accelerate your video content creation journey!
https://www.debszabo.com/video-editing-for-beginners

This Video is For You If You're Interested In: Content Creation Strategy Video Marketing Personal Branding Social Media Growth Digital Marketing Business Visibility Content Planning
Work with Deb Szabo
Content Catalyst Membership
Your all-in-one marketing hub for business growth. Access practical resources, templates, and strategies to elevate your content marketing game.
https://www.debszabo.com/membership
Content Catalyst Blueprint
Transform your marketing approach with this comprehensive course designed to give you a practical content marketing strategy and actionable plan.
https://www.debszabo.com/blueprint
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
12min
January 24, 2025Why Video Marketing is No Longer Optional for Businesses in 2025 #39
Why Video Marketing is No Longer Optional for Businesses in 2025
Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points:
Video consumption dominates online activity, with platforms prioritising video content
Over 80% of global internet traffic is now video content
Video engagement rates far outweigh all other content online
Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video
⏰ Timecodes ⏰
0:00 Introduction: Video Marketing in 2025
2:06 Video Consumption Trends
4:21 Platform-Specific Video Strategies
6:00 Types of Video Content
9:59 Getting Started with Video Marketing
12:13 Content Planning and Strategy
Resources Mentioned:
Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners
Video Gear Guide: https://www.debszabo.com/resources
Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint
What to do next:
Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in:
Video marketing strategies
Content creation for social media
Business growth through digital marketing
Video editing techniques
Social media algorithm optimisation
Content planning and strategy
Leveraging AI in marketing
About Deb Szabo
Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies.
Content Catalyst Membership
An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques.
Monthly Sessions:
FOCUS MOMENTUM AND ACCOUNTABILITY
To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions).
Every 90 days, we have a transformation theme to build your brand, drive sales and scale business.
Then each month, we have a focused topic designed to achieve our quarterly transformation.
Each session is held on Monday, so you kick off the week energised and purpose driven.
MARKETING SESSION
VIDEO EDITING SESSION
PLANNING SESSION
ON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime!
As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership.
Content Catalyst Blueprint
An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution.
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_ai/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
42min
January 13, 2025 Storytelling with Amber Daines
Storytelling: Key to Effective Communication in Business
In this episode, we welcome the award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action.
Key Points:
• The evolution from journalism to strategic communications and PR consulting
• The importance of authentic storytelling in business communication
• Essential presentation and media training tips for business leaders
• How to leverage traditional and social media effectively
Resources Mentioned:
• Bespoke Communications
• "Well Said" book by Amber Daines
• ASG for PR platform
• The Politics of Everything podcast
⏰ Timecodes ⏰
0:00 Introduction to Amber Daines
2:45 Journey from Journalism to Communications
6:30 Current Business Focus and Evolution
9:15 Social Media's Role in Modern Communications
12:40 Corporate Communication Challenges
15:20 Small Business Communication Strategies
18:30 The Power of Storytelling
22:15 Presentation Skills and Common Mistakes
26:40 Media Training Tips
31:20 AI in Communications
35:45 Video Presentation Tips
39:30 Final Tips and Contact Information
Work with Deb Szabo
Content Catalyst Membership
An online marketing hub designed to help you create effective content marketing, position your brand, and scale revenue.
Content Catalyst Blueprint
A practical online course providing businesses with a comprehensive Content Marketing Strategy and Plan.
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_ai/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
48min
December 20, 2024Marketing Trends in 2025
Marketing Trends in 2025
In this episode, we dive into the crucial marketing trends for 2025 that will shape our businesses, audience connections, and operational efficiency.
Key Points:
• AI-first approach in business operations and marketing strategies
• Voice marketing and optimisation for voice-activated searches
• Virtual reality experiences for brand enhancement
• User-generated content dominance in search engine optimisation
• Evolution of social media channels and content strategies
Resources Mentioned:
• Content Catalyst Blueprint 👉Click here👈
• Free AI video training 👉Watch now👈
• Free planning calendar 👉Download here👈
⏰ Timecodes ⏰
0:00 Introduction and overview of 2025 marketing trends
1:00 AI's impact on marketing and the importance of better prompts
3:00 AI-first approach in business systems and marketing tasks
5:00 Voice marketing and its growing importance
7:00 Virtual reality experiences in marketing
8:00 User-generated content (UGC) dominance
11:00 Evolution of social media channels
12:00 Personalisation in marketing using AI
14:00 Search engine optimisation diversification
15:00 Short-form video and live streaming strategies
17:00 Nano and micro influencer partnerships
18:00 Sustainability and inclusivity in marketing
19:00 Planning for 2025 and final thoughts
Work with Deb Szabo
Content Catalyst Membership
A comprehensive program designed to help you transform your content marketing strategy and stay ahead of industry trends.
Content Catalyst Blueprint
A strategic framework that helps you dial in your customer information, audience targeting, and keywords for optimal AI-driven marketing results.
Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_video/
Youtube: https://www.youtube.com/@debszabovideo
Linkedin: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
21min
December 05, 2024 Plan Your Best Year Yet: Strategies for Business Success in 2025 #36
Plan Your Best Year Yet: Strategies for Business Success in 2025
In this episode of Content Catalyst, host Deb Szabo, Marketing Strategist and Video Coach, shares valuable insights on how to plan for your best business year in 2025. Deb discusses the importance of reviewing the past year, setting realistic goals, and creating systems to achieve success. Key Points: • Reflect on the past year's achievements and challenges • Set realistic, measurable goals for your business • Understand your business lifecycle and adjust strategies accordingly • Focus on creating effective content marketing and lead generation strategies ⏰ Timecodes ⏰ 0:00 Introduction and Reflection on the Past Year 3:42 Recapping the Year: Revenue, Offers, and Activities 7:25 Personal Reflections and Choosing a Word for the Year 10:11 Understanding Business Lifecycles 12:13 Planning for 2025: Revenue, Offers, and Activities 15:17 Content Marketing Strategies for Different Business Stages 18:42 Developing Your Core Offer and Signature Series 22:06 Customer Journey and Audience Profiling 25:30 Adapting to Market Changes and Leveraging AI Resources Mentioned: • Annual Planning Calendar: https://www.debszabo.com/resources • James Clear's "Atomic Habits" • Content Catalyst Membership • Content Catalyst Blueprint What to do next: Download the free 2025 Annual Planning Calendar to map out your business activities, launches, and key events for the coming year. This video/podcast is for you if you're interested in: • Business planning • Content marketing strategy • Revenue growth • Product development • Customer journey mapping • Adapting to market changes • Leveraging AI in business Work with Deb Szabo Content Catalyst Membership Join our online marketing hub to create content that promotes your business, positions your brand, and scales revenue. Get access to group coaching, resources, and a supportive community of like-minded entrepreneurs. Content Catalyst Blueprint Enrol in this practical online course to develop a comprehensive Content Marketing Strategy and Plan for your business. Learn how to create engaging content that attracts your ideal clients and drives growth. Connect with Deb Szabo: Instagram: https://www.instagram.com/debszabo_video/ Youtube: https://www.youtube.com/@debszabovideo Linkedin: https://www.linkedin.com/in/deborah-szabo/ Email: [email protected] Website: debszabo.com
...more
35min
November 27, 2024 2025 Marketing Strategy -
My Marketing Strategy for 2025 - 15 Essential Steps
In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past performance to setting clear goals, analysing your audience, and leveraging AI and automation.
Key Points:
• The importance of reviewing and reflecting on past performance before planning for the future
• Setting clear, measurable goals that align with business, marketing, and content objectives
• Conducting thorough audience analysis to ensure you're attracting the right clients
• Leveraging AI and automation to optimise your marketing efforts
⏰ Timecodes ⏰
0:00 Introduction to 2025 Marketing Strategy Planning
1:15 Review and Reflect on Past Performance
2:30 Set Clear Goals and KPIs
3:45 Audience Analysis
5:20 Competitor Landscape Analysis
6:40 Product Mix Review
7:55 Channel Strategy Evaluation
9:10 Content Strategy Development
11:30 Brand Positioning Review
12:45 Technology and Tools Assessment
14:00 Budget Allocation
15:15 Measurement and Analytics
16:30 Team Structure and Skills Evaluation
18:00 Risk Assessment and Contingency Planning
19:30 Milestone Creation and Time Blocking
21:00 Process Review and Optimization
22:30 Joy Factor Consideration
What to do next: Download the free annual planning template mentioned in the show notes to start mapping out your 2025 marketing strategy
Resources Mentioned:
• Content Catalyst Blueprint https://www.debszabo.com/blueprint
• Download Annual Planning Calendar Template https://www.debszabo.com/resource
• Book a call to discuss your marketing planning day and video content day options https://calendly.com/connect-rtq/discovery-call

This video/podcast is for you if you're interested in:
• Marketing strategy development
• Business planning for 2025
• Content marketing
• AI and automation in marketing
• Personal branding
• Business growth strategies
About Deb Szabo:
Content Catalyst Membership
Content Catalyst Membership is an online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. This comprehensive resource provides tools and strategies to enhance your content marketing efforts.
Content Catalyst Blueprint
The Content Catalyst Blueprint is an online practical course that equips businesses with a Content Marketing Strategy and Plan. This program offers a toolbox for easily creating a content strategy, including developing content themes, planning, and leveraging AI to streamline the process.
Connect with Deb Szabo:
Instagram: https://www.instagram.com/debszabo_video/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com
...more
25min

FAQs about Content Catalyst:

How many episodes does Content Catalyst have?

The podcast currently has 45 episodes available.