Content Catalyst

Welcome to episode 10 of Content Catalyst! In this episode, Deb Szabo reflects on the valuable lessons learned during her entrepreneurial journey over the past year.

Deb shares 12 things she's learnt about starting a business this year.

 JOIN CONTENT CATALYST, your AI-powered business hub. Install your AI Brain and the operating systems to automate your workflows and admin, with the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst

Books - Alex Hormozi $100 Million Dollar Leads, Simon Sinek Start with why

Join Deb Szabo in episode nine of Content Catalyst as she dives into the world of personal branding photography with the talented Claire Miles from Oak Street Creative. Discover the power of creating stunning images that resonate with your audience and learn how to use them strategically across various platforms. From wardrobe tips to building a versatile content library, this episode is your guide to boosting brand recognition and trust through captivating visuals. Don't miss out on valuable insights from a seasoned photographer who has graced the pages of Vanity Fair and lifestyle magazines. Episode Highlights: Segment 1: Unveiling the Power of Personal Branding Photography Claire Miles introduces herself and shares her journey into the world of personal branding photography. The importance of visual storytelling in establishing a strong personal brand. Segment 2: Behind the Lens with Claire Miles Claire takes us behind the scenes, sharing her creative process and how she collaborates with clients to bring their brand to life. The role of photography in building trust and credibility. Segment 3: From Clicks to Clients Exploring the tangible impact of professional branding photography on attracting clients. Real-life success stories of individuals who transformed their brand through visual storytelling. Segment 4: Crafting Personal Branding Masterpieces Tips and tricks for individuals looking to enhance their personal brand through photography. The significance of consistency in visual branding. Segment 5: The Strategic Role of Photography in Personal Branding Claire discusses the strategic aspects of using photography as a tool for brand development. Balancing authenticity and professionalism in visual content. Conclusion: As we wrap up today's episode on Content Catalyst, remember that your brand is more than just a logo—it's a story. A huge thank you to our guest, Claire Miles, for sharing her expertise. If you enjoyed this episode, remember to subscribe, and please leave us a review. Connect with us on social media, and let us know if you would like to join Claire and Deb on photography and video shoot day

JOIN CONTENT CATALYST, your AI-powered business hub. Install your AI Brain and the operating systems to automate your workflows and admin, with the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst

#ContentCatalyst https://www.instagram.com/oakstreetcreativeco/ https://oakstreetcreativeco.com/

Your gear guide in time for Black Friday and Cyber Monday Sales

Video Gear Guide, starter kit under $100 or upgrade your tech, set up your home office studio with the essential tech.

JOIN CONTENT CATALYST, your AI-powered business hub. Install your AI Brain and the operating systems to automate your workflows and admin, with the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst

Episode Title: Sell without being Salesy

Podcast: CONTENT CATALYST

Host: Deb Szabo Episode 7

Introduction: The season of celebrating and selling. Seasonal sales events like Black Friday, Cyber Monday, End of year sales. How to create customers without being salesy.

Part 1: Why People Buy Discussion on motivations for buying. Solving a problem. Meeting needs or wants. Emotional satisfaction. Status and identity. Social influence. Perceived value. Convenience. Trust and credibility. Fear of missing out (FOMO). Personalisation and customisation.

Part 2: Ways to Sell without being Salesy Drawing on decades of sales and marketing experience I share the importance of building relationships. Educating and adding value. Asking questions and listening. The power of storytelling. The significance of explaining, not just selling. Make it super easy for people to buy.

Book a 30 minute FREE 1:1 session to help with your strategy and planning for 2024. www.debszabo.com/plan DOWNLOAD FREE PLANNING CALENDAR https://www.debszabo.com/calendar #howtosell

Episode 6: Mapping Out Your 2024 Content Strategy

Welcome to Episode 6 of Content Catalyst with your host, Deb Szabo, a marketing strategist. In this episode, Deb explores the importance of mapping out your 2024 content strategy.

JOIN CONTENT CATALYST, your AI-powered business hub. Install your AI Brain and the operating systems to automate your workflows and admin, with the support to run your business faster and smarter and drive real revenue.
https://www.debszabo.com/content-catalyst 

BOOK A FREE 30 MINS SESSION

https://calendly.com/connect-rtq/discovery-call?month=2023-11

Introduction

Deb Szabo emphasises the significance of starting with a well-defined strategy for your content planning.

The Strategy

A strategy is your high-level, long-term vision that outlines your business goals, objectives, and overall direction.

It focuses on your purpose and mission, setting the course for your business.

Deb shares her experience of starting with her purpose, vision, and values when she launched her business.

Planning Your Year

Deb describes how she started by mapping out her year.

She began by marking school holidays, course launches, and workshops on her calendar.

Deb highlights the importance of setting aside time to focus on your vision for the upcoming year.

Creating a Plan

Deb's planning process involves using Monday.com to structure her actionable steps and tasks.

The plan includes detailed timelines, budgets, and resource allocation, defining the "how," "when," and "who."

Strategy vs. Plan

Deb explains the key differences between a strategy and a plan.

A strategy provides focus, adaptability, and can evolve with changing circumstances.

A plan includes actionable steps to achieve objectives, detailing everything needed to bring the strategy to life.

Content Marketing

Deb delves into the essence of content marketing and the importance of sharing valuable content.

Content marketing focuses on building a relationship with the audience rather than constant selling.

Deb mentions the various forms of content, from short-form social media to long-form blogs and podcasts.

Repurposing Content

Deb advocates repurposing content across different platforms to maximise its impact.

She explains the power of using different content styles to cater to diverse learning preferences.

Video Marketing

Deb is a massive fan of video marketing and the value of incorporating video content into your strategy.

Platforms like YouTube offer search engine benefits for long-form content.

Effective thumbnails and subject lines for videos are crucial for visibility and engagement.

Benefits of a Content Plan

A well-structured content plan ensures consistency, helps with repurposing, and increases brand awareness.

Deb encourages planning content around campaigns, events, holidays, and trending topics.

The long game of content marketing involves sharing valuable information and solving audience pain points.

Starting Your Planning

Deb shares her process of using a Google Sheet to map out content and Monday.com for detailed planning.

The importance of starting your planning early for the upcoming year

Free Content Planner and planning session

Deb offers a free 2024 content planner available on her website for download.

She invites listeners to explore her website for more resources and a free 30-minute session.

Connect with Deb on instagram @debszabo_video

Connect with Deb on LInkedin www.linkedin.com/in/deborah-szabo

Explore 10 actionable tips to create engaging and effective B-roll video content that drives business growth and captures your audience's attention. Boost brand awareness, connect with your audience, and generate leads. Have you ever found yourself in a shop or a cafe and thought, "This place is awesome? How did I not know about this?" And then wondered why others also don't know about it? You probably have friends who offer amazing products or services, and you think to yourself, "People need to know about your product. They need to hear your story because it's awesome." The Challenge of Visibility Many great businesses struggle because people simply don't know about them. Let's explore how you can overcome this challenge and elevate your business. I began my career in media advertising and witnessed many businesses spent a fortune on advertising to build brand awareness, but now you have the power to do it yourself for free. The Investment of Your Time I understand that you may feel you don't have time for marketing. We all have those days when we're busy but not productive. Think about those moments when you're scrolling through your phone or attending unnecessarily long meetings. What if you could allocate a little of that time to creating a quick video to showcase your products or services to a wider audience? The Importance of Reminders We live in a busy world bombarded with thousands of messages every day. To grab people's attention and keep it, you need to constantly remind them about your business. This is where video content comes in. Document Your Journey If you're unsure about what to post, start by documenting your daily activities. While it might seem mundane to you, others find it interesting. Remember the rise of reality TV; we're naturally curious about what goes on behind the scenes. Sharing simple photos on social media is a start, but to truly humanise your brand, share videos to level up and create connections. The Power of B-Roll When you share videos featuring people, places, and products, you give viewers a real look at what you do. This type of content, often referred to as B-roll, makes it easy to showcase your work without overthinking it. It's about capturing short, 10-second vertical videos that offer glimpses of your everyday activities. Building Your Video Content Building a library of B-roll content is crucial. The process is as simple as taking out your phone, switching it to video mode, and recording 10 seconds of your day, whether it's a quick tour of your workspace, a peek behind the scenes, or even making your morning coffee. These moments, though routine to you, provide a human side to your brand and spark the interest of your audience. Enhancing Your Videos To enhance your B-roll content, here are some tips: Add Music: Music adds emotion to your videos and can make a significant difference in engagement. Use Text: Text on screen provides context to your story, helping viewers understand what the video is about. Voiceovers: Consider adding a voiceover to your videos to explain or narrate what's happening. Stickers and GIFs: These elements can add humour and further context to your videos. 10 Ways to Use B-Roll Video Here are ten ways to utilise B-roll content effectively on social media: Start with Stories: Stories give your content priority placement and are an excellent way to connect with your existing followers. Remember, stories only last 24 hours, so you don't need to worry about creating perfect videos. Share a Reel: Target new followers by sharing B-roll content as a reel. Add Music: Use music to create emotion and set the mood in your videos. Include Text: Adding text on screen provides context to your story and engages viewers. Experiment with Quizzes and Polls: Engage your audience with interactive elements within your stories. This is a great way to get to know your customers. Voiceovers: Consider adding a voiceover to narrate your video and explain what's happening. Use Stickers and GIFs: These elements add humour, interest, and context to your videos. Combine B-Roll with Talking-Head Videos: Overlay B-roll content with talking-head videos to build your storytelling and increase engagement. Pin a Video to Your Profile: Create a short video introducing your business or services and pin it to the top of your profile for increased visibility. Cross-Post on Multiple Platforms: Select the platforms that work best for you, such as Instagram and Facebook, and cross-post your videos to reach a wider audience. Take the Initiative It's important to stand out in business so by capturing what you do with B-roll videos you have an opportunity to make a significant impact. Even though you may think you don't have time for video marketing, it's essential to allocate just a little time your day to it. By sharing just one video can trigger someone to react, visit you in person or website and purchase. Final Thoughts Generating leads and building brand awareness is crucial for business growth. While you can still layer up your marketing with paid advertising, you now have the ability to build a strong foundation for free. Take why would you take advantage of this opportunity to share your story and make your business more visible? FREE CHECKLIST if you would like to know how to use video on Instagram you can download a free Instagram Checklist with 50 features to help spice up your videos. DOWNLOAD 👇🏻 https://www.debszabo.com/instagramchecklist Deb Szabo Video Marketing Coach | Online Marketing Strategist #videomarketing #broll #socialmedia marketing

Editing videos for social media can be very time consuming and frustrating. So whether you are creating content for Instagram, Facebook, Tik Tok, YouTube and LinkedIn, well, this episode may have some juicy bits to help you through.

So one of the things that and I know myself, I felt this and experienced this and can relate. It gets really frustrating when you need to edit content and you need to edit it quick because you want to get the video out there. And it can be time consuming. And there's so many updates with platforms these days and it's hard to stay track of, you know, how to use them. It's the new tech can be quite overwhelming and especially when they make updates to their platforms.

Want the systems behind this? Join Content Catalyst, your AI-powered business hub. Install your AI Brain and the operating systems to automate your workflows and admin, with the support to run your business faster and smarter and drive real revenue. Join here: https://www.debszabo.com/content-catalyst 

#editing #masterclass #socialmedia #videomarketing

Hello and welcome to the Content Catalyst. I'm Deb Szabo. And in this episode I want to talk to you about video marketing. What is it and how can it help your business? So I'm an online marketing specialist. I have been in marketing for many, many, many years. And when the digital age came about, I guess being a bit of a tech nerd.

#videomarketing #onlinemarketing #socialmediastrategy

Also, I have a confession to make... I have procrastinated on releasing a podcast since December last year. I connected Kajabi podcast (my website), did the artwork tile, recorded my intro and outro, picked the music...heck, I even recored about five episodes, which I NEVER uploaded (to be clear, I am an extreme action taker lol). I kept thinking... I have SO much going on and if I was to commit to releasing a podcast, I want to be consistent. I was struggling releasing weekly emails, how was I going to handle content creation for a podcast. I was struggling because I was juggling doing this for all the other business I work with and I didn't prioritise me! Then I went to record my podcast again this week, because like a good perfectionist... the other versions were out of date lol. I recorded my first episode 13 times before I actually scrapped the original topic and just decided to talk about why I was "Podcast Reluctant" (should I release this episode?). In my online course, I teach people how to overcome "camera reluctance" (Video Marketing for Social Media). Yet I was facing the same thing with Podcasting. I have recorded hundreds of live videos (same kinda thing!) but I struggled getting this done. So today I am excited because my podcast is LIVE, I decided no fancy intro's bells and whistles (yet) I'm going to share it as it is. Raw and ready to go. Because DONE is better than perfect. In this first episode, I share the two main ways to get your business discovered. While not revolutionary, it's a gentle reminder that the obvious things are sometimes the important things. Thanks for your support and encouragement. Let's Grow Deb 💗 #doneisbetterthanperfect We all know reviews mean the world, so if you want to share the love 💗 leave a review and tag me on social ⭐️⭐️⭐️⭐️⭐️ (and watch me do a happy dance on Instagram 💃)

How to get your business discovered

Are you looking to get more leads to your website? Want more customers through the front door or clients on your books?

There are two main ways to bring in new business, one is through word of mouth and the other is to be highly visible.

Word of Mouth

The most effective way to generate new business is through word of mouth. It could come from an acquaintance, friend or family member who recommends you in an informal situation. A person may ask, do you know anyone that can....fill in the blank. Those that know what you do, will hopefully mention you, speak favourably and share your details.

The person receiving the recommendation may feel a sense of familiarity and comfort dealing with you, because a recommendation increases the know and like factor.

So how do you get people to recommend you?

Make sure your inner circle, your friends and family know and understand what you do, so when somebody does ask around, you come top of mind. 

In Tourism, it is common practice to host a "famil", a familiarisation allows industry people to see and experience your product. You invite people to your business, provide a tour or even offer a FOC (Free of Charge) experience so they understand first hand.

So before you go spending money on advertising, consider creating a version of a "famil" tailored to your industry. Offer a VIP or friends / family experience or mates rates and share a special price list with them. You might give people a free sampler or mini version of what you do or sell. An investment that can pay for itself many times over.

People who know you want to support you, so keep them informed!

In Business

A referral is usually from somebody who has done business with you and was satisfied with your product or service. This could mean the referring person might be on an affiliate program or reward incentive with you. Businesses may collaborate and endorse their preferred supplier. This type of word of mouth is very powerful if the person providing the referral is respected and their opinion is valued. 

Members, clients or customers who share what they love about you and send referrals are one of your greatest assets in business. Consider how you're acknowledging their support because these raving fans are your champions for growth. Remember to ask for testimonials!

There are some great online programs which help you capture video testimonials and reviews.

Here are my pick

Send Spark

Bonjoro 

App Sumo currently has a life time offer for Bonjoro Testimonials where you can capture video and text testimonials. This deal is a $49 (save 80%) lifetime so no ongoing monthly subscriptions. This will be a limited time offer with App Sumo. I am not sponsored in anyway, just sharing helpful tech tips.

APP SUMO OFFER

Raving fans

Recognise and reward people who not only have the highest spend but who consistently spend with you. You could send new product samples to these people as a gift to say thank you. Raving fans may also be the people commenting on your social media and watching from the sidelines. How do you currently thank your raving fans when they refer somebody?

Be Visible

Marketing is no longer about who has the best product or service, it’s about who talks the loudest.

Having a highly visible brand has never been easier and more affordable than it is today. Through the power of the internet, social media and video, a business can promote themselves anywhere in the world, anytime they like.

Your brand power is established by how you're perceived. Are you recognised as the place to go or an authority in your industry. When starting out, being highly visible in person and online is important if you want to be top of mind and build prominence in your field.

Developing brand awareness requires consistency to show up even when no one is listening. Because people may not be in the market for what you offer all the time, but when they are… they'll think of you.

Equally, existing customers need constant updates that you're still around. They need reminders of what you offer, because when someone else begins talking about the things you do, you want their loyalty to stay with you.

Content marketing is an incredibly powerful way to build and maintain awareness. It’s being consistent in showing up and sharing valuable information, inspiration or entertainment that keeps you top of mind. 

People may not be in the market today for what you do. However when they are, you will be the first person they come to or recommend.

Attending networking events, guest speaking or presenting can help build your brand power by increasing visibility.

Being seen in the right places with the right people can have a massive impact on your business especially when shared on social media. Think about when you witness people of influence use a particular brand. 

It could be as subtle as sitting around a dinner table and notice the host pouring a certain wine or it could be your favourite podcaster using a specific microphone brand. They may not be selling that item, however subliminally you perceive that brand to be of higher value because of who is using it.

Here are some ways to get discovered and stay top of mind

If you would like to know more about how to become more visible and leverage your word of mouth influence, book a FREE discovery call with me ⬇️

BOOK A FREE DISCOVERY CALL