Discover the power of strategic content marketing in this exclusive live webinar! Join Content Catalyst founder, marketing expert and video coach, Deb Szabo as she reveals a game-changing 3-step content strategy that will skyrocket your online visibility and drive business growth. In just 60 minutes, you'll learn: • How to craft content that captivates your ideal audience • The secret to consistently creating high-impact content without burning out • Proven techniques to maximise your content's reach and engagement Whether you're new to content marketing or looking to level up your existing strategy, this webinar is packed with actionable insights you can implement immediately. BONUS: Live Q&A session where Deb will answer your burning content marketing questions! Don't miss this opportunity to transform your online presence. Register now and take the first step towards content marketing success! Content Catalyst Blueprint helps you get the marketing foundations in place so you can confidently create content that converts Black Friday Offer on now https://www.debszabo.com/blueprint 🌐 Website: https://debszabo.com #ContentMarketing #SmallBusinessGrowth #OnlineVisibility #ContentStrategy #DigitalMarketing

Long-Form vs Short-Form Content: Which Drives Better Results?

Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business.

## Timestamp Chapters

00:00 - Introduction and free video challenge invitation

01:15 - Defining long-form and short-form content

02:30 - Pros of long-form content

10:30 - Cons of long-form content

13:00 - Pros of short-form content

15:30 - Cons of short-form content

18:45 - Quality vs Quantity: Finding the right balance

Key Takeaways

- Long-form content enhances discoverability and has a longer shelf life

- Short-form content can provide massive reach and is easier to produce

- The ideal strategy often involves a balance of both long-form and short-form content

- Consider your business model and goals when choosing between content types

Resources Mentioned

- Perplexity AI

- ChatGPT

- Google's 7-11-4 rule for content consumption

- Content Catalyst Blueprint

This episode is for you if you're interested in

Marketing strategy, video coaching, content creation, SEO, search engine optimisation, social media marketing, thought leadership, content distribution, content repurposing

Work with Me

FREE VIDEO CHALLENGE - Create a sales video that converts, free coaching week begins 22nd October, REGISTER NOW

Content Catalyst Blueprint - Get a content marketing strategy with this online course that helps you work smarter, not harder. This program is designed to help businesses create quality content, improve search engine rankings, and convert audience members into customers. Get the systems and workflow to create and repurpose content that converts.

LEARN MORE

Content Catalyst Podcast: Turn One Topic into 8 Different Videos
About the Podcast: Content Catalyst is a show dedicated to helping business owners and content creators develop effective content strategies. Hosted by Deb Szabo, the podcast offers practical tips and techniques for creating engaging video content that converts.   

Host: Deb Szabo is an marketing strategist and video coach. She specialises in helping businesses craft compelling video marketing content using simple tools and techniques. 

Episode Summary: In this episode, Deb reveals how to transform a single topic into eight distinct video ideas. She shares a versatile framework that can be applied across various industries, demonstrating its effectiveness no matter your niche.

Content creation, video marketing, storytelling, content categories, business strategy, content ideas, video approaches, content repurposing 

In this episode, Deb Szabo focuses on the benefits of long-form content, the power of YouTube for business growth, and shares her streamlined content creation process that maximises efficiency and reach across multiple platforms.

00:00 - Introduction and content marketing strategy shift
 03:45 - The importance of long-form content
 07:30 - Three key benefits of long-form content
 10:15 - Why YouTube is powerful for marketing
 13:30 - Deb's long-form to short-form content strategy
 20:45 - Leveraging AI and tools in content creation
 25:30 - Maximising content across multiple platforms
 28:15 - Invitation to Content Catalyst Blueprint course

This episode is for you if you're interested in:

Content marketing, YouTube strategy, long-form content, Instagram Reels, podcast, SEO, content repurposing, video marketing, content creation workflow, AI in marketing

If you want to develop a comprehensive content marketing strategy, join the waitlist for the Content Catalyst Blueprint program.

https://www.debszabo.com/Blueprint

For those interested in diving deeper into YouTube strategies, sign up for this month's Content Catalyst masterclass and work rooms focused on YouTube growth.

https://www.debszabo.com/membership

In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares 12 key steps to create content that converts and directly impacts your bottom line. She discusses the evolving landscape of digital marketing, the importance of aligning content with business goals, and strategies for developing a content marketing plan that resonates with your audience.

Summary: Deb Szabo outlines a comprehensive approach to content marketing, covering everything from setting goals and understanding your audience to developing a content workflow and distribution strategy. She emphasises the importance of aligning content with business objectives, creating a vivid story framework to understand your ideal audience, and using AI tools to enhance content creation and keyword research. The episode provides practical tips for auditing existing content, developing a brand vibe, and using metrics to monitor content performance.

Time Stamp Chapters:

00:00 - Introduction and overview of content marketing challenges

03:15 - Step 1: Setting goals aligned with business objectives

05:30 - Step 2: Defining and understanding your audience

08:45 - Step 3: Developing effective messaging using the VIVID Story framework

12:20 - Step 4: Keyword research for discoverability

14:00 - Step 5: Auditing existing content for success clues

16:30 - Step 6: Choosing the right content formats and platforms

19:15 - Step 7: Defining content categories 22:45 -

Step 8: Creating a recognisable brand vibe

24:30 - Step 9: Monitoring metrics for content performance

26:15 - Step 10: Content distribution strategies

29:00 - Step 11: Developing an efficient content workflow

31:45 - Step 12: Using a content planner for consistency

34:30 - Recap of the 12 steps and conclusion

Resources:

1. Content Catalyst Blueprint: https://www.debszabo.com/Blueprint

2. Perplexity AI: For content research and ideation

3. CapCut: Video editing tool for creating short clips

4. Vista Social: Content scheduling platform

5. Notion: Project management and content planning tool

This episode is for you if you're interested in; Content marketing strategy Business growth AI in content creation Content that converts Audience targeting Marketing Message Content categories Branding Content distribution Content workflow Content planner SEO and discoverability Content auditing Metrics and analytics Perplexity AI Video content Repurposing content Content scheduling Personal branding Notion for content planning

How to Build a 7-Figure Online Business with Tina Tower

Show Notes: In this episode of Content Catalyst, host and Marketing Strategist Deb Szabo interviews business strategist and online course expert Tina Tower about how she built her 7-figure empire and her strategies for course creators to scale their businesses.

Chapters and Timestamps:

00:00 - Introduction and Tina's background

03:45 - Tina's journey from teacher to 7-figure entrepreneur

08:22 - The biggest mistakes new course creators make

13:56 - Tina's framework for creating a profitable online course

19:30 - How to price and launch your course for maximum impact

25:14 - Scaling strategies to reach 6 and 7 figures

32:08 - The power of community in online courses

38:42 - Tina's predictions for the future of online education

44:15 - Rapid fire questions

48:30 - Where to learn more from Tina

This episode is for you if you're interested in: Online courses, digital products, scaling a business, course creation, online education, entrepreneurship

Resources Mentioned:

Tina's book "Million Dollar Micro Business":

Join HER EMPIRE BUILDER https://www.herempirebuilder.com/a/2147508215/gyPWrruE

Connect with Tina:

Instagram: @tina_tower

Website: www.tinatower.com

Connect with Deb Szabo:

Instagram: @debszabo_video

Website: www.debszabo.com

Build camera confidence with Emma Walkinshaw

Hosted by Deb Szabo, marketing strategist and video coach, founder of Content Catalyst 

Special Guest and Content Catalyst Accelerator Member - Emma Walkinshaw, Founder of Embody Me, Yoga Instructor, Transformational Coach, and Author In this episode of the Content Catalyst Podcast, Deb Szabo is joined by Emma Walkinshaw to discuss the importance of confidence, body image, and showing up authentically online.

Emma shares insights from her work as a yoga instructor and transformational coach, emphasising the significance of morning rituals, mindset, and overcoming limiting beliefs.

- Introduction to Emma Walkinshaw Emma discusses her background, including her work as a yoga instructor and transformational coach, and her signature program, Embody Me.

- The Importance of Morning Rituals Emma explains her "21 Minutes of Morning Magic" program, which combines yoga, meditation, and journaling to help individuals start their day with clarity and intention.

- Body Image and Confidence The conversation explores societal beauty standards and how Emma helps women embrace their bodies through retreats and coaching.

- Mindset and Overcoming Limiting Beliefs Emma and Deb discuss the challenges women face with confidence, particularly when showing up online, and share strategies for overcoming self-doubt.

- The Role of Community and Support Emma highlights the value of community in building confidence and the importance of connecting with others who share similar goals.

- Practical Tips for Showing Up Online Emma provides practical advice on using lighting, preparation, and mindset shifts to enhance confidence when creating content.

### Timestamp Chapters:

[00:00] Introduction and Guest Background Introduction to Emma Walkinshaw and her work.

[05:00] Morning Magic and Daily Rituals Discussion on the "21 Minutes of Morning Magic" program.

[12:00] Embracing Body Confidence Addressing beauty standards and body image issues.

[20:00] Mindset and Confidence Building Strategies for overcoming limiting beliefs and building confidence.

[30:00] Community and Support Systems The importance of community in personal growth and confidence.

[40:00] Practical Tips for Content Creation Tips on lighting, preparation, and mindset for showing up online.

[50:00] Conclusion and Contact Information How to connect with Emma and join her Morning Magic group.

Connect with Emma Walkinshaw:

Emma's insights and practical advice offer valuable guidance for anyone looking to enhance their confidence and presence, both online and offline. -

**Instagram:** [Emma Walkinshaw](https://www.instagram.com/emma_walkinshaw) -

**Facebook Group:** 21 Minutes of Morning Magic

**Additional Resources:**

- Emma's Book: *365 Days of Morning Magic*

- Emma's Podcast: *Celebrate a Sister*

https://www.emmawalkinshaw.com.au/home

https://www.debszabo.com/membership

#contentstrategy #marketingstrategy #cameraconfidence #bodyimage #bodypositive #podcast

Create a Sales Video That Converts Hosted by Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo, a seasoned marketing strategist and video coach, shares her expert insights on crafting sales videos that drive conversions. Learn the essential elements and strategies to create high-impact sales videos that captivate your audience and boost your sales. Chapters and Timestamps: 00:00 - Introduction 00:36 - Importance of Sales Videos 01:26 - Key Elements of a High-Converting Sales Video 02:42 - Crafting Clear Messaging 05:22 - Planning Your Sales Video 09:58 - Filming Techniques and Tips 15:13 - Editing for Maximum Impact 20:16 - Creating Engaging Scripts 24:38 - Recap and Call-to-Action Key Topics Covered: The significance of sales videos in the buying decision process Four essential elements: curiosity, interest, desire, and action Crafting clear and relatable messaging Planning and scripting your video for engagement Filming tips for both DIY and professional setups Editing techniques to build a compelling story Proven script formulas for high engagement This podcast episode is for you if you're interest in: sales video, video marketing, content marketing, video strategy, video production, video editing, video scripting, marketing videos, high-converting videos, sales conversion, video engagement, video advertising Join Deb Szabo's free 4-day VIDEO CHALLENGE starting on Monday, August 12th, where she will guide you through creating a high-converting sales video. Register now at thevideochallenge.com Get Deb's free Content Repurposing Checklist Guide: https://www.debszabo.com/resources Follow Deb on Instagram: @debszabo Learn more about Content Catalyst membership: https://www.debszabo.com/membership

Title: The Ultimate Guide to Repurposing Content for Business Growth

Get Deb's free Content Repurposing Checklist Guide: https://www.debszabo.com/resources

Host: Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo shares her comprehensive guide on repurposing content to maximise your content ROI and fuel business growth. As an experienced marketing strategist and video coach, Deb breaks down her proven workflow for efficiently repurposing content across multiple platforms.

Chapters and Timestamps:

00:00 - Introduction

00:36 - What is content repurposing?

01:26 - Benefits of repurposing content

02:42 - Researching content ideas

05:22 - Deb's content repurposing workflow

09:58 - Key tools for efficient repurposing

15:13 - Tips for repurposing on different platforms

20:16 - Measuring success and ROI

24:38 - Recap and call-to-action

Key Topics Covered:

- Defining content repurposing and its importance

- How repurposing saves time and expands reach

- Researching topics and keywords

- Step-by-step repurposing workflow

- Essential tools like StreamYard, CapCut, Canva

- Platform-specific repurposing strategies

- Tracking metrics and measuring ROI

- Actionable tips to start repurposing content

This podcast episode is for you if you're interested in: content repurposing, content marketing, video marketing, content strategy, content creation, content distribution, content ROI, digital marketing, social media marketing, content optimisation

If you liked this episode be sure to check out 

5 ways to repurpose your content

https://www.debszabo.com/podcasts/content-catalyst/episodes/2148514434

Follow Deb on Instagram: @debszabo_video

Learn more about Content Catalyst membership: https://www.debszabo.com/membership

Content Catalyst is hosted by marketing strategist and video coach Deb Szabo. A self confessed tech geek, in this episode she shares her content marketing strategies, exploring how to leverage AI and video to save time, boost efficiency, and stay ahead of the competition. Learn practical tips for creating a robust content marketing plan and discover how to use cutting-edge tools to streamline your workflow. 

If you need a Content Marketing, Deb is hosting a Content Marketing Workshop Tuesday 9th July so you can future proof your business by leveraging AI and video!

https://www.debszabo.com/workshop

TECH 

Perplexity ai

Streamyard

(Affiliate links I recommend are shared because I test and love them)