In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences. 

Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympics, large industry expos like Dubai 2020, and her current project, the Harry Potter Forbidden Forest, which has sold over a million tickets.  

In a wide-ranging conversation that spans her career Heather reveals insights on: 

• The real competition when you are designing experiences 
• How to structure the development of an experience 
• The importance of the lull, as well as the high 
• What exponentially changing audience expectations really means for being more interesting in experience today 
• Sir Jonny Ive’s one piece of advice on designing the London 2012 experience 
• The three ways to tackle a problem in the experience 
• The value of creating common ownership 
• How constraints make the experience better 
• How to build wonder 

…Oh, and why the third spider drop makes all the difference. 

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Find out more about Heather’s work: https://www.unifyexp.com/ 

The Harry Potter Forbidden Forest Exerience: https://hpforbiddenforestexperience.com/ 

Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ 

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