In this episode we join <a href="https://www.linkedin.com/in/lawsonabinanti/">Lawson Abinanti</a>, founder of <a href= "https://www.messagesthatmatter.com/">Messages That Matter</a>, author and expert on the topic of positioning. Lawson shares his viewpoint on positioning, including: <ul> <li style="font-weight: 400;">The difference between positioning and brand.</li> <li style="font-weight: 400;">Why it’s critical that your positioning is unique.</li> <li style="font-weight: 400;">What to do if your best position is already taken.</li> <li style="font-weight: 400;">How differentiation affects the sales cycle.</li> </ul> MarketingProfs: <a href= "https://www.marketingprofs.com/articles/2017/31580/improve-your-marketing-communications-with-insights-from-neuromarketing-part-1-of-2"> Improve Your Marketing Communications with Insights from NeuroMarketing</a>

In this episode we join Lawson Abinanti, founder of Messages That Matter, author and expert on the topic of positioning. Lawson shares his viewpoint on positioning, including: The difference between positioning and brand. Why it’s critical that your positioning is unique. What to do if your best position is already taken. How differentiation affects the sales cycle. MarketingProfs: Improve Your Marketing Communications with Insights from NeuroMarketing

In this episode we join <a href="https://www.linkedin.com/in/lawsonabinanti/" rel="noopener noreferrer">Lawson Abinanti</a>, founder of <a href="https://www.messagesthatmatter.com/" rel="noopener noreferrer">Messages That Matter</a>, author and expert on the topic of positioning. Lawson shares his viewpoint on positioning, including: <ul> <li>The difference between positioning and brand.</li> <li>Why it’s critical that your positioning is unique.</li> <li>What to do if your best position is already taken.</li> <li>How differentiation affects the sales cycle.</li> </ul> MarketingProfs: <a href="https://www.marketingprofs.com/articles/2017/31580/improve-your-marketing-communications-with-insights-from-neuromarketing-part-1-of-2" rel="noopener noreferrer"> Improve Your Marketing Communications with Insights from NeuroMarketing</a>

"Why You Need a Unique Position" with Lawson Abinanti

It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most?

This is Stop The Noise, the podcast that's all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence!

Leading you on the path to building stronger business relationships are Susan Tatum and Mindi Rosser of The Conversion Company. The Conversion Company is a consulting firm that builds strategic programs that allow companies to maximize their use of the functionality of LinkedIn. Through this program, companies can expect to build new business connections that can be nurtured into clientele.

The Conversion Company was born out of Susan's observation that social media has fundamentally shifted the way businesses work. In a space like LinkedIn, for example, there might be a lot of noise, but there are ways to leverage the systems in place to allow your business to grow. Mindi, on the other hand, is the "Millennial" piece of The Conversion Company's equation. Joining the company in 2014, Mindi emphasizes trust and authenticity, especially in the way they treat clients. Being a digital native, she witnessed just how much mass communication has transformed from a young age.

Each episode of Stop The Noise features a guest who is uniquely qualified to speak about finding ways to focus your business. Indeed, focus is the first step of building and managing a successful business, and each guest gets to the heart of that problem in their own way. Focus is what allows one to act truly human instead of functioning like a machine. Finding your real, authentic focus also allows you to be relevant to your audience because you can take the time to get to know them, and in turn, they will take the time to get to know you.

Making that huge leap into differentiation isn't easy. Each guest has their own story to tell: firsts, lasts, big successes, and huge disappointments. Cutting through the noise can be a complicated proposition, but it's worthwhile. If you want your business to make it, you have to focus, carve out your niche and speak to your people.

Join Susan, Mindi, and their guests here on Stop The Noise, and as you hear their stories, be empowered to finally break through and step into the full potential of your business.

Business

Entrepreneurship

Marketing

Management

It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most? This is Stop The Noise, the podcast that's all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence! Leading you on the path to building stronger business relationships are Susan Tatum and Mindi Rosser of The Conversion Company. The Conversion Company is a consulting firm that builds strategic programs that allow companies to maximize their use of the functionality of LinkedIn. Through this program, companies can expect to build new business connections that can be nurtured into clientele. The Conversion Company was born out of Susan's observation that social media has fundamentally shifted the way businesses work. In a space like LinkedIn, for example, there might be a lot of noise, but there are ways to leverage the systems in place to allow your business to grow. Mindi, on the other hand, is the "Millennial" piece of The Conversion Company's equation. Joining the company in 2014, Mindi emphasizes trust and authenticity, especially in the way they treat clients. Being a digital native, she witnessed just how much mass communication has transformed from a young age. Each episode of Stop The Noise features a guest who is uniquely qualified to speak about finding ways to focus your business. Indeed, focus is the first step of building and managing a successful business, and each guest gets to the heart of that problem in their own way. Focus is what allows one to act truly human instead of functioning like a machine. Finding your real, authentic focus also allows you to be relevant to your audience because you can take the time to get to know them, and in turn, they will take the time to get to know you. Making that huge leap into differentiation isn't easy. Each guest has their own story to tell: firsts, lasts, big successes, and huge disappointments. Cutting through the noise can be a complicated proposition, but it's worthwhile. If you want your business to make it, you have to focus, carve out your niche and speak to your people. Join Susan, Mindi, and their guests here on Stop The Noise, and as you hear their stories, be empowered to finally break through and step into the full potential of your business.

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"Why You Need a Unique Position" with Lawson Abinanti

"Why You Need a Unique Position" with Lawson Abinanti