A unique personal brand will help determine what other people think say and feel about you. Your personal brand begins with your life experiences and career journey.

How can you create a unique personal brand? It starts with staying aligned with your values, following your visions for yourself, and pursuing your passions. All of which are part of your God-led calling or purpose.

Before dissecting how you can create a unique personal brand, let's break down what a unique personal brand is.

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Summary

Everyone has a personal brand. Whether you are in corporate and working on a side business or an entrepreneur you have a personal brand. Your personal brand is what other people think, say, and feel about you. Personal branding is a compilation of your efforts to differentiate yourself by communicating and sharing about all of the things that make you unique.

Your brand marketing strategy is how you manage your personal branding efforts. Build a strategy so that all of your content is distributed and disseminated for the world to learn about you.

God has called you for a purpose. He wants you to help those who need the help that only you can provide because your experiences and journey give you the expert authority to solve their problem.

When in doubt about the value you can provide, or whether or not you have a purpose and can help others, reflect on this verse:

Romans 8:28 "And we know that in all things God works for the good of those who love him, who have been called according to his purpose".

If you'd like more information on how to build a solid foundation for the long-term success of your business, download my free eBook my success equation and The Purpose to Results™ Method.