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SMMS #411 - When posting on a social media platform, all we are essentially doing is renting a space on the platforms we post on. Ultimately, we have extremely little control over the social media platform as a whole. We don't make the rules, we don't decide who gets banned and we don't decide whether the platform continues to run.

That's why in today's episode of Social Media Marketing School, I wanted to explain the importance of "de-platforming" and owning your audience on social media.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the importance of "de-platforming" and owning your audience on social media so that you are able to diversify your risk and are able to have complete control of your audience and what you do with it.

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