In the world of advertising, entrepreneurs always want to get their message across to their target audience. Specifying your audience can save you some dollars in advertising costs, but do you always have to do hyper-targeting?

 

In today’s episode of the Onya Mic Podcast, Ashley Monk our CEO and head marketing strategist shares why it is a good idea to stop hyper-targeting. Also, know about some practical steps you can apply to your strategy instead of zeroing-in on a very niche audience.

 

Here are some more tidbits you should tune in for:

1. Adjusting to shifts in your audience and considering the outliers
2. Re-think your customer’s journey
3. How to invert your process in targeting your audience

 

Onya mark, get set, grow!

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

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